Holland and Barrett lists Free'ist 'free from' foods

Free'ist, the Northern Irish specialist in sugar-free biscuits,
cookies, chocolates and jams, has been listed by top UK healthy
products retailer Holland and Barrett.

Holland and Barrett is featuring the scrumptious range of sugar freeproducts, a number of which are also gluten-free, in its roll-out
of extensive free-from sections within its retail outlets particularly its online site and also in its 'click and collect' service to
health conscious customers.

The range being listed by Holland and Barrett includes four cookies - hazelnut, choc chip, choc striped peanut cookies and coconut
cookies; four chocolate bars - smooth milk choc, hazelnut choc,
rich dark choc, and white choc with strawberries; chocolate wafer
bars and chocolate wafer sticks; and sugar-free jams.

The latest listing, the outcome of extensive discussions between
Free'ist, which is based in Belfast and has a marketing team in
Britain, and the UK retailer which has over 1,000 outlets and has a presence in virtually every major city in the UK and Republic of
Ireland.

Gerard McAdorey, Free'ist founder and managing director, commenting on the latest listing for the products, says: "Winning business fromone of Europe's leading and quality-conscious retailers of health
products is a marvellous boost for our growing range of sugar-free
foods.

"It's a tremendous endorsement of our successful focus on developingfoods which are delicious and are sugar-free and many also
gluten-free.

"The Free'ist range is the outcome of a market opportunity that we
identified to offer people concerned about obesity and other
conditions, especially diabetes, delicious alternatives to many
sweet products currently on the market. The response from consumers in Britain and Ireland has been immensely encouraging.


Free'ist products, developed by GM Marketing in Belfast, a leading
food distributor in the UK and Ireland, have been created over the
past five years and are the outcome of extensive market research on 'free-from' products and business opportunities and discussions withmajor retailers.

The company has recently expanded its free-from range to include
breakfast biscuits and popcorn.

GM Marketing has experience over 15 years in the UK and Ireland as a marketer of a broad range of branded foods, such as Typhoo Tea,
Tilda Rice, Nestle cereals and Robert McBride, in both Northern
Ireland and the Republic of Ireland.