Tesco backs Northern Ireland Year of Food and Drink
Tesco Northern Ireland is backing the region's first ever Year of
Food and Drink in 2016 in the shape of a £500,000 promotional
campaign.
Tesco already spends upwards of £500 million annually on
purchasing local food and drink and has helped many smaller
companies, including artisan enterprises, to develop sales in
Northern Ireland and also to win their first business with the
leading retailer in Great Britain. Tesco's purchase of local food
and drink was just £50 million in 1997.
The retailer has 57 stores across Northern Ireland and deals with
800,000 customers every week. The retailer will be highlighting
Northern Ireland food and drink to shoppers by means of a series of initiatives and promotions in-store.
Tesco plans to spotlight local producers and products, giving the
Northern Ireland public an unprecedented opportunity to get to know producers and to give shoppers more opportunities than ever before
to sample the quality and innovation of local products. This will
increase awareness of local products and provide producers with an
opportunity to increase sales.
Tesco's campaign includes promotional branding support for Year of
Food and Drink, more than 200 supplier sampling days in stores,
12 'sampling fairs' for artisan businesses in particular and 12
Food NI cookery demonstrations. Smaller artisan companies will be
invited to run 'pop-up' shops in Tesco store foyers.
There will also be an extended advertising campaign involving
producers on local radio station U105fm, 12 live on-air product
tastings, 24 'meet the producer' videos and 24 competitions posted
on Tesco's local facebook page, TasteNorthernIreland.
In addition, digi-social flyers will be circulated to 300,000
shoppers every month and there will be a new promotional mural at
Belfast City Airport showcasing local food and drink and the people who are producing it.
Food and Drink in 2016 in the shape of a £500,000 promotional
campaign.
Tesco already spends upwards of £500 million annually on
purchasing local food and drink and has helped many smaller
companies, including artisan enterprises, to develop sales in
Northern Ireland and also to win their first business with the
leading retailer in Great Britain. Tesco's purchase of local food
and drink was just £50 million in 1997.
The retailer has 57 stores across Northern Ireland and deals with
800,000 customers every week. The retailer will be highlighting
Northern Ireland food and drink to shoppers by means of a series of initiatives and promotions in-store.
Tesco plans to spotlight local producers and products, giving the
Northern Ireland public an unprecedented opportunity to get to know producers and to give shoppers more opportunities than ever before
to sample the quality and innovation of local products. This will
increase awareness of local products and provide producers with an
opportunity to increase sales.
Tesco's campaign includes promotional branding support for Year of
Food and Drink, more than 200 supplier sampling days in stores,
12 'sampling fairs' for artisan businesses in particular and 12
Food NI cookery demonstrations. Smaller artisan companies will be
invited to run 'pop-up' shops in Tesco store foyers.
There will also be an extended advertising campaign involving
producers on local radio station U105fm, 12 live on-air product
tastings, 24 'meet the producer' videos and 24 competitions posted
on Tesco's local facebook page, TasteNorthernIreland.
In addition, digi-social flyers will be circulated to 300,000
shoppers every month and there will be a new promotional mural at
Belfast City Airport showcasing local food and drink and the people who are producing it.