Northern Irish blue cheese business in British showcase

Northern Ireland's Mike's Fancy Cheese will be bidding to win more
business in Britain for its award winning Young Buck Blue at the
Artisan Cheese Fair in Melton Mowbray from 30 April to 1st May.

The artisan cheese maker will be the only Northern Irish
representative among 61 cheese makers at the fair and will be
sampling its raw milk cheese. Over 300 cheeses will be showcased fortasting and buying at the event.

Participation at the Artisan Cheese Fair is part of the drive by
Mike Thomson, owner of Mike's Fancy Cheese, to expand sales in
Britain. He also has a recent collaboration to develop sales
throughout France. It will be Young Buck's debut at the event.

The event at Melton Mowbray features an extensive programme of
talks, tastings and demonstrations by industry experts including
long established cheese makers. Besides cheese, there will be wine, cakes, beer, chutneys, Melton Mowbray's famous Pork Pie and more.

Last year, over 8,000 cheese-lovers visited the Artisan Cheese Fair and visitors to this year's event will have the opportunity to tasteand buy some of the UK's rarest artisan cheeses including cow, goat and sheep milk cheeses. Exhibitors will be coming from England,
Ireland, Scotland and Wales, ranging from very small producers
relatively new to cheese making, through to family firms that have
been making artisan cheese for generations.

Mike Thomson, commenting on the event, says: "Now in its sixth year, the Artisan Cheese Fair is now the largest dedicated festival of
cheese in the UK. It's an ideal platform for me to reach a
significant audience of cheese lovers and to sell Young Buck.

"The Artisan Cheese Fair celebrates the growing popularity of
British cheese with exports hitting a record high last year. Figuresin 2014 showed that cheese exports rose by 8.2 per cent with around 130,000 tonnes exported.

"The global cheese market is also now forecast to grow to around
?80 billion by 2019, expanding by an annual average of 4.4 per cent,driven by the demand for fast food especially in developing markets," he adds.

Held undercover within the halls of Melton Mowbray's heritage CattleMarket, the fair showcases cheese makers from all over the British
Isles.