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New gourmet chicken dishes from Chook Chook brand

A six–strong range of added value chicken meals has been launched under the new Chook Chook brand by HK Dickey, the long–established Northern Irish poultry producer.

The new gourmet meals reflect European and Asian influences and have been created by the company, which is based at Cullybackey, near Ballymena in county Antrim, in association with top chef Andy Rea, joint owner of restaurants in Belfast including Home, a Bib Gourmand award winner. The link–up reflects the company’s focus on creating restaurant quality meals for eating at home.

The new convenience meals, mostly handcrafted by the company’s 50–strong team, are available in 356g trays in a folder with cooking guidance at £3.99 RRP. They are:

Four Thai Spice Marinated Chicken Burgers;
Four Mozzarella, Basil and Sundried Tomato Chicken Meatballs;
Two Chorizo, Manchego and Red Pepper Chicken Breasts;
Four Bombay Masala Chicken Burgers;
Two Pancetta, Basil, Mozzarella and Sun Ripe Tomato Chicken Breasts; and
Two Breadcrumbed Chicken Escalopes with three Cheeses and Basil Melts.

The new range is already on sale in Northern Ireland and is attracting inquiries from retailers in the Republic of Ireland, a market the company has targeted for growth. The Chook Chook brand was developed by the family–owned and managed business to strengthen its retail sales.

“We are aiming to do more business outside Northern Ireland,” says managing director Wesley Dickey. “We are keen to expand sales in the Republic. If there’s a customer who wants a good quality chicken product, we’re happy to talk to them.

“We offer quality – not a mass produced product. Chook Chook is small and flexible and can produce niche products too. We are also able to respond to customers’ requirements faster than the bigger processors.”

He adds the company, which has been in business for over 60 years, developed the Chook Chook brand “to create something different in a fiercely competitive business environment. “The Chook Chook brand gives us a different personality and a way to talk to customers that we haven’t tried before,” he adds.

The company processes chickens and turkeys from farms within a 15–mile radius of its plant. It supplies the farms with day–old chicks and feed and the farmers raise them. All its products are created and finished by hand and packaged on site.

The new range has already been listed by SuperValu, Spar and Nisa stores in Northern Ireland.

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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