Search for a supplier

More options

Buy NI Food

Search for a supplier

Supplierfinder

By accreditation

By awards

By product type

Browse all categories...

Grocer new product commendation for Mash Direct

Mash Direct, the Northern Irish producer of convenience meals and accompaniments, has been successful in the influential Grocer New Product Awards.

The company, based on a family–owned farm at Comber in county Down, was Highly Commended by the panel of expert judges for its Carrot and Parsnip Fries in the annual awards run by the UK’s most influential publication for the grocery trade.

Mash Direct was the only Northern Irish company to be recognised at the final stages of the process which showcases innovative foods developed by UK food enterprises.

The latest award follows the company’s success in securing a deal with Asda worth over £500,000 a year for nine new lines for stores in Scotland and Northern Ireland. Mash Direct has been supplying Asda with a range of products for the past 10 years.

The deal includes The Grocer commended Sweet Potato Fries. Asda will be the first multiple retailer to stock Mash Direct’s range of sweet potato fry products.

Mash Direct’s head of marketing Clare Foster says: “Over the last 10 years we’ve developed a strong and productive working relationship with Asda.

Participation in initiatives such as the Supplier Development Academy and the Sustainable and Save Programme have helped us to better understand the needs of Asda and its customers, and to achieve record–breaking growth.

We are delighted to see our latest products stocked on the shelves of the Northern Ireland and Scottish stores and look forward to taking our partnership to the next level.”

The company now supplies 23 separate lines to Asda.

Mash Direct is an independent, family owned farming and food production enterprise. It was launched by Martin and Tracy Hamilton in 2004 at their farm in county Down, close to the shores of Strangford Lough.

The company is now the market leader in quality, convenient vegetable and potato dishes ranging from traditional accompaniments of mashed potato and champ to complete ready–meals. The range is steam cooked and suitable for microwave and oven heating. The range is free from artificial flavourings, preservatives and colourings and is low in salt.

  Back to all news

Keep in touch!

Subscribe here to BuyNIFood.com for news and upcoming events

Partners

View all

Contact us

View all

Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

+44 (0) 28 3839 0142

+44 (0)79 8511 1024

jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

+44 (0) 28 9069 8476

+44 (0) 7985 111006

geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

+44 (0) 28 9069 8225

+44 (0) 77 6739 3316

karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

+44 (0) 78 1354 4535

drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

+44 (0)78 1717 3514

+44 (0) 78 1717 3514

michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

+44 (0) 28 9069 8764

+44 (0) 78 2516 9125

shauna.magill@investni.com

Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

BuyNIFood can help you reach new export markets to grow your business

  • Interested in sourcing award winning innovative Food & Drink products from Northern Ireland?
  • Do you have a product or category gap in your range?
  • Would you like a wider range of competitively priced products?

Choose your region *

BuyNIFood can help you reach new export markets to grow your business

  • Do you want to market your products to buyers outside Northern Ireland?
  • Do you want to make buyers aware of your product USP's?
  • Do you want to ensure that key buyers know about your business and product range?