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Dunnes signs up to Just Live a Little

Just Live a Little, the Northern Irish producer of luxury breakfast cereals, has new business with Dunnes, the Republic of Ireland’s leading retailer.

Based at Portaferry in county Down, Just Live a Little, a family business run by husband and wife team David and Jill Crawford, is supplying a range of breakfast cereals to 30 of the biggest Dunnes stores in key centres including Dublin, Cork and Galway.

Products now featuring in the top retailer’s stores include gluten–free cereals, Oatyberry granolas and snack pots.

The contract with Dunnes is Just Live a Little’s biggest retail business in the Republic and follows a string of successes in other international markets such as Germany, Belgium, Spain, Sweden, Portugal and Slovenia.

The company now sells more than 60 per cent of its breakfast cereals and snack products outside Northern Ireland. It also has significant business in Hong Kong and the United Arab Emirates.

Jill Crawford, Just Live a Little’s commercial director, commenting on the first business with Ireland’s leading retailer, says: “We are delighted to have won a contract with Dunnes because of the strength of its commitment to quality food with provenance.

“It’s tremendously encouraging to see our granolas on the shelves of its stores, especially in Dublin, which are now setting the pace in quality food retailing in the Republic. We’ll be working with staff at all the stores we are supplying in promotional activities to build brand awareness and, of course, sales.

The deal is a marvellous way for us to start 2017 and follows a year which was among our most successful since we started the company.”

Just Live a Little, an award winning business, specialises in handmade granolas and other breakfast products which are preservative free and created by the husband and wife team. The handcrafted granolas are slow baked and are available in a range of delicious flavours.

The company, established in 2011, also supplies leading UK retailers such as Tesco and online grocery operations including Ocado.

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Head of Business Development

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Mobile: +44 (0) 77 6739 3316

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Drew McIvor
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