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‘Good–to–Go’ products from Northern Ireland’s Moy Park

Moy Park, Northern Ireland’s biggest food processor, has launched a new ready–to–eat snacking line.

The company, based at Craigavon in county Armagh and Northern Ireland’s only £1 billion business, has developed the ‘Good to Go’ range of snack products to meet the growing market demand for nutritious convenience snack foods.

Made with 100 per cent chicken breast and high in protein, the four–strong range includes two Moy Park chicken fillet chunks, each with a dip – BBQ and Sweet Chilli. There are also two flavoured chicken breast fillet chunk options: flame–grilled and piri piri.

Aisling Graham, Moy Park’s interim brand manager, says: “As market leader, we recognise the importance of new product development in line with consumer trends. Consumer priorities for 2017 are focused on convenience and health –and this has translated into the snacking market. The range is individually portioned and high in protein, making it an ideal option for snacking throughout the day.

“In a competitive marketplace, we’ve designed the packaging to ensure maximum shelf impact in the food–to–go fixtures, using bright colours and unique branding to engage consumers,
” she adds.  

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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