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Northern Irish Jawbox Gin wins business with Asda

Northern Ireland’s Jawbox Gin has secured a major contract to supply Asda across the UK.

The Belfast–based gin company has won a listing to sell its spirit into 500 Asda supermarkets from this month. The Asda deal, the company’s largest with a UK supermarket, follows the launch of the gin early last year.

The Asda deal follows an earlier agreement to supply the product to over 150 Marks and Spencer stores in the UK. Both deals were arranged by Drinksology, the drinks distributor in Belfast.

Jawbox, a classic dry gin, the brainchild of Belfast publican Gerry White, is also sold by Tesco and Sainsbury’s in Northern Ireland.

Mr White describes the Asda deal as “another important breakthrough for the company in Great Britain, our key market”. “We’ve been marketing the gin extensively in Britain over the past year and have also won business in bars, hotels and restaurants,” he adds. The company is also exploring opportunities in the vast US marketplace.

He launched the gin, the first in Northern Ireland in over a century, in February 2016. The new gin was a realisation of a long–held dream to revive distilling in Belfast.

The support from the home ground, from the hospitality industry here, has been immense from the start. Our success is way above what our expectations would have been at this stage,” he adds.

His decision to create Jawbox came about when he saw the meteoric rise in popularity of craft beer in Northern Ireland and believed there was also a market for top–end gin.

The gin, also distilled in Northern Ireland, features a range of botanicals include heather flowers harvested from mountain slopes around Belfast.

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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