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Cloughbane Expansion Boosts Food Industry In County Tyrone

Cloughbane Farm Foods in Pomeroy in Northern Ireland is being assisted by Invest Northern Ireland to expand sales of added-value meat and poultry products in a £625,000 expansion of the family-owned and run business.
 
The company, formed by Sam and Lorna Robinson in 2003 and located on their 180 acre family farm, currently supplies around 70 per cent of its added-value and cooked products to trade customers in Northern Ireland, the Republic of Ireland and Great Britain.
 
The expansion plan was announced by Maynard Mawhinney, Invest NI Food Director, during a visit to the Tyrone business, which started as a farm shop and has now developed into a successful food processing business. Upwards of 90 per cent of the meat and poultry products are sourced from the family farm. The expansion will create 11 new jobs by the end of this year.
 
Mr Mawhinney said: ???Cloughbane Farm Foods is an excellent example of a farm project that has become a very successful manufacturing business specialising in products that meet the growing market demand for safe and traceable food, two themes underpinning our new Focus on Food strategy for the development of Northern Ireland's biggest manufacturing sector, now a £3 billion industry that's competing increasingly successfully in the global marketplace.
 
???The products are premium quality and fully traceable.  The ready meals and convenience products have a high meat content and an artisan, home cooked look and taste, and are as preservative free as possible.
 
???Our support is geared to assist this ambitious company to harness the new business opportunities that it has pinpointed through meticulous market research. The investment being undertaken will enable Cloughbane Farm Foods to expand production capacity and to strengthen its knowledge and capability in key activities such as new product development, management and marketing particularly in target markets outside Northern Ireland.
 
???The company is already making a very positive contribution to a rural community in a Targeting Social Need area. This investment will deliver further economic benefits, including new jobs, increased wages and salaries, higher sales revenue, linkages with knowledge base at the Loughry campus of the College of Agriculture and Rural Enterprise, adoption of new processes in manufacturing, launch of new products, adoption of new e-commerce technology.???
 
Lorna Robinson, who heads up Cloughbane Farm Foods with son Richard, outlining the expansion project, said: ???Our aim in making what is a very substantial investment for the business is to drive sales faster by building on our reputation for wholesome products that offer consumers quality at an affordable price.
 
???Provenance is a key marketing feature for us. Customers know that the products use ingredients from our farm and surrounding farms and that they are processed to the highest hygiene standards. Our farm shop provides essential first hand feedback from shoppers and will remain an important part of the business.
 
???It is geared to enable us to move the business on to a higher level of performance and in particular to achieve British Retail Consortium accreditation which we require to be able to win business from major multiples. We are also strengthening our brand identity as well as packaging and labelling.
 
???Our investment in e-commerce will also enable us to take advantage of the opportunities now developing for sales and marketing through the internet. We already supply customers regularly in the border counties of the Republic of Ireland and are keen to increase business there and also in Great Britain.???
 
Cloughbane Farm Foods currently employs 12 people at its processing plant in Pomeroy. Sam Robinson and another son, Robert, are responsible for farming operations.
 
Pic caption: Pictured outside Cloughbane Farm Foods in Pomeroy is Maynard Mawhinney, Invest NI Food Director with Lorna Robinson of Cloughbane Farm Foods.
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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

+44 (0) 28 3839 0142

+44 (0)79 8511 1024

jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

+44 (0) 28 9069 8476

+44 (0) 7985 111006

geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

+44 (0) 28 9069 8225

+44 (0) 77 6739 3316

karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

+44 (0) 78 1354 4535

drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

+44 (0)78 1717 3514

+44 (0) 78 1717 3514

michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

+44 (0) 28 9069 8764

+44 (0) 78 2516 9125

shauna.magill@investni.com

Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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