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Tesco lists Belfast 1912 Gin in £250,000 deal

Northern Irish drinks company, BOTL Ltd, has secured a listing with Tesco that means its Belfast 1912 Cask Gin is stocked in Tesco stores across Northern Ireland, with sales of more than £250,000 forecasted for the first year.

A secret spirit recipe circa 1912 was discovered in 1994 and research confirmed it was connected to the old Avoniel Distillery in Belfast.  After several years in development, Avoniel Distillers Ltd finally launched Belfast 1912 Cask Gin onto the market under the Belfast 1912 Cask Gin brand in recent years.

Belfast 1912 Cask Gin is a perfectly balanced classic Juniper–led gin London Dry Gin with a dry mid–palate. The new listing with Tesco NI reinforces Belfast 1912 Gin Cask’s position as a premium craft gin that delivers both in flavour as well as classic design.

Conor O’Neill, sales director of BOTL Ltd, the global distributor for Belfast 1912 Cask Gin, said: “Since we launched Belfast 1912 Cask Gin, it has been a goal of the company to secure a listing with a large retailer such as Tesco. We are delighted we will now see our distinctive blue bottle on the shelves of Tesco stores across the province. A listing like this has introduced many new customers to the product and we are thrilled with the positive response so far.”

Jonathan McWhinney ‎packaged food buying manager, Tesco Northern Ireland, said “The Northern Irish love affair with craft gin continues to grow and when you marry the resurgence of the spirit with our customers’ desire for locally sourced products – it meant the decision to stock Belfast Cask Gin was an easy one.

“The Northern Irish palate has changed and our shoppers want something more than just a great taste, they want a premium experience, and a gin that deserves to be savoured – Belfast 1912 Cask Gin delivers all that and more and we are delighted to bring it to our customers.

Belfast Cask Gin is available in a distinctive blue 70cl bottle ‘from selected Tesco stores across Northern Ireland.

Tesco spends almost £590 million on Northern Irish products each year. It has over 1,200 local product lines on its shelves produced over by 90 suppliers and 6,000 farmers. 

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Nigel Hardy
Head of Business Development

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Mobile: +44 (0) 79 6808 6252

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