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Crisp maker Tayto invests £1m in new advertising campaign

Source Irish News Business 07.03.19

Crisp maker Tayto has announced a £1 million investment in rejuvenating its brand.

Tayto has launched its largest–ever TV, digital and promotional campaign, which reveals new–look recyclable and redesigned packaging across its entire snack range.

It is the brand’s first creative TV advertising undertaken in more than 15 years.

Tayto marketing director, Elly Hunter believes the new promotional focus and additional investment is an important development in the company’s evolution and continued success.

With a new look across our entire range and a reinvigoration of our marketing efforts to drive new and greater awareness, and sales, to audiences old and new, we’re delighted that this fun, engaging and cutting–edge campaign marks a new era of innovation,” she said.

In a competitive marketplace, we want to leverage the best–loved brand aspects of Tayto in Northern Ireland, promoting its great taste, fun, witty personality and the approachable, likeable associations which Tayto has with everyone.

“Bringing this to new audiences through TV, outdoor, social, sampling, experiential and PR, and creating greater awareness to our new and loyal customers, is an important part of this campaign.

The new television ad premiered during the first episode of series two of Channel 4’s Derry Girls on Tuesday evening.

Established in 1956, Tayto Northern Ireland’s parent company, Tayto Group Limited, is one of the largest crisps and snack makers in the UK and Ireland, producing more than five million bags a day across seven sites and exporting to more than 40 countries across the world.

With more than 360 staff and famous for its Tayto Castle and Mr Tayto visitor experience in Tandragree, Tayto remains a family–owned business with a product portfolio that includes Golden Wonder, Real Crisps, Mr Porky, Ringos and, of course, Tayto.

Pic Caption: Tayto marketing director, Elly Hunter pictured with the new–look Tayto brand packaging.

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