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And they’re off!

Moy Park, Ireland’s number one chicken brand, has kicked off its ‘Moy Park Marvellous Taste Tour’, which will see the company travel throughout Northern Ireland and the Republic of Ireland this summer.

Top 15 UK food company, Moy Park, has embarked on a foodie road trip to introduce its branded breaded products to new consumers – and showcase breaded chicken in a new light.

It is our mission to highlight the virtues of our branded breaded range – and in particular our breaded mini–fillet products, which are made with 100% chicken breast and coated in an innovatively created breadcrumb,” explained Estelle Robinson, Moy Park Commercial Manager.

Our NPD team has developed a savoury crumb, which consumers are familiar with from restaurants – the proof really is in the tasting, which is why we are taking the brand on the road this summer, so consumers can see for themselves. 

“The first stop on our taste tour was Balmoral Show 2019. Not only was this a brilliant opportunity to sample our breaded mini–fillet range, but also to introduce our first chef ambassador, Andy Rea, who is Chef and Proprietor of Belfast Cookery School and Mourne Seafood Bar, Belfast.

“Andy has really embraced the somewhat unique brief of championing breaded chicken and will develop recipes which will show how this product is more than just served with chips.”

Andy Rea, added,

“I’ve really enjoyed working with Moy Park to develop recipes using breaded chicken. Not a typical ingredient for me, I was keen to show how families can use the products in a different, but quick and easy way in their own homes – without it being too ‘chefy’ – or using a lot of ingredients they wouldn’t have or spend a lot of money on.”

Throughout the summer the ‘Moy Park Marvellous Taste Tour’ will visit retailers, as well as events in Blanchardstown, Cork, Offaly and Waterford, including the Tullamore Show and Waterford Harvest Festival.

As well as sampling Moy Park is also giving consumers the chance to win a Foodie Road Trip of their own, with an on–pack competition on its core Moy Park breaded mini fillet product range, Goujons and Nuggets, which are stocked in retailers in Northern Ireland and the Republic of Ireland.

Pictured are Estelle Robinson, Moy Park Commercial Manager, Andy Rea, Chef and Proprietor of Belfast Cookery School and Mourne Seafood Bar, Belfast and Ellen Mullan, Moy Park Brand Marketing Executive.

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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