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Fifteen NI Food Companies to Benefit from Asda Development Programme

Fifteen food companies from across Northern Ireland have joined a six month, Asda–led programme which aims to maximise their business potential, promote innovation, and ultimately boost sales.

Each is participating in the third Asda Supplier Development Academy (SDA), a joint initiative between the supermarket and Invest Northern Ireland which was first launched in 2012.  Since then, 22 NI food companies have participated in the initiative and have collectively generated over £11million in additional sales.

To launch the 2019 Academy, company representatives visited the supermarket’s headquarters in Leeds where they gained a better understanding of the systems and processes involved in trading with Asda. 

Over the coming months the programme will cover topics including supply chain; account management; marketing; and NPD/innovation.

Welcoming the companies to the supermarket’s HQ, Emma Swann, Asda’s Buying Manager – NI Local, said:

We’re delighted to once again support our local suppliers through this bespoke development academy which is very much focused on growth and opportunity. The success of the previous two SDAs is obvious, and we aim to continue this trend in 2019.

“As before, our approach is hands on and practical, and by taking steps such as refining commercial skills and practices, we will help these companies, which are already regarded as strong business partners, to unlock their full potential and build long term trading relationships.” 

Welcoming the opportunity to support this third round of the Asda Supplier Development Academy, John Hood, Director Food and Drink at Invest NI said:

This initiative will benefit 15 of our local food companies across a range of categories and at different stages in their relationship with Asda, from long–standing to new suppliers.

“The current retail environment is dynamic and consumer–focused, so the combination of insights, business mentoring and development planning provided by the Academy is crucial to supporting suppliers in maintaining and developing their business with Asda, both locally and nationally.”

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

+44 (0) 28 3839 0142

+44 (0)79 8511 1024

jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

+44 (0) 28 9069 8476

+44 (0) 7985 111006

geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

+44 (0) 28 9069 8225

+44 (0) 77 6739 3316

karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

+44 (0) 78 1354 4535

drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

+44 (0)78 1717 3514

+44 (0) 78 1717 3514

michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

+44 (0) 28 9069 8764

+44 (0) 78 2516 9125

shauna.magill@investni.com

Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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