Northern Ireland Coffee Roaster Wins Major Business in Middle East


Northern Ireland based Pure Roast Coffee has won a £350,000 contract to supply almost two million coffee pods to Dubai-based Emirates Airline for its global network of business lounges.



The contract with Emirates, currently rated the world's best airline, is Pure Roast Coffee's biggest deal to date and follows an extensive marketing drive by the company.



Mr Symington, who has extensive experience in coffee roasting for food services, said: "Winning the business with Emirates is a tremendous boost for the company because it's our biggest single contract to date and is with a world leading customer.



"It gives us a very strong base in the United Arab Emirates and the wider Middle East, a dynamic and fiercely competitive marketplace that has been a prime target for us since the formation of the business. This focus has led to us developing a strong distribution channel in Dubai that is enabling us to access markets there and in regions of Asia.



"In addition, the contract with Emirates will see our pods used worldwide by business travellers who will be able to appreciate the quality of our coffee. Our pod business is growing rapidly and we anticipate producing over four million high quality coffee pods this year. We use the best coffee suppliers and also ensure a distinctively rich flavour by means of our convection air roasting equipment, concluded Mr Symington.