Organic Baby Food Goes Online for Faster Growth

Baby food business, Heavenly Tasty Organics is embracing the latest e-commerce technology to grow sales. The award winning company, which is based at Cookstown in County Tyrone, is the first to provide allergen-free baby food in small sizes and in a re-sealable pouches.

Formed in 2010 by businesswoman Shauna McCarney, Heavenly Tasty Organics, which is already talking to several wholesalers in Britain specialising in baby foods, has just launched an on-line shop for its range of 100 per cent pure and additive-free, frozen products.

The unique baby food purees are also free from preservatives, wheat, gluten, added sugar and soy, as well as dairy and eggs and are produced in small, heart-shaped portions.

The initial range of products, now being marketed through the on-line shop, consists of fruit and vegetable purees for use in first stage weaning.

Commenting on the focus on e-commerce, Shauna McCarney a mother of two young children, says: "Going online is a logical progression for a small and new business like Heavenly Tasty Organics to respond quickly to the extensive interest in our products since their introduction to the market last year.

"The on-line shop will support our efforts to develop conventional marketing channels including retail sales that we have already developed and others we are pursuing. Our priority in 2012 is to expand sales in Britain and the Republic of Ireland

"We needed to respond quickly to the very encouraging interest that has developed particularly from publicity surrounding major awards, including a Maternity and Infant magazine award, gained last year. The e-commerce site is a very effective way to reach a wide customer base.

"The on-line shop gives us a substantial and global presence and enables to provide detailed information about the products, as well as recipes, tips for weaning mothers and advice from Jane McClenaghan, the nutritionist who helped to develop our range of baby purees."

The small company's weaning purees have been specially developed for babies aged from six months. All ingredients are sourced from certified 100 per cent organic farmers and growers and processed at its modern production facility.

"We regularly visit these farms where our produce comes from and have developed strong links with the farmers who share our obsession with healthy, organically grown food," she adds.