AWARD WINNING HEALTH FOOD SPECIALIST AIMS TO GROW GB BUSINESS

Healthy snack and functional foods company Good4U, based in Northern Ireland, is stepping up its marketing in Great Britain to build on the success of business secured from Sainsbury's and a string of awards for its innovative and wholesome products. The company's unique Lentil and Bean Shoots, which gained a gold award in the recent Great Taste Awards, is now on sale in over 300 Sainsbury's across Britain. Lentil and Bean Shoots, a mix of lentil crimson, speckled pea, mung and aduki beans, are crunchy and delicious sprouts naturally high in fibre. The company is now aiming to secure listings with the retailer for its other successful products in the Great Taste Awards, Brocco Shoots and Organic Wheatgrass, Apple and Lime Juice. Brocco Shoots and Lentil and Bean Shoots are washed, ready to eat and hugely versatile. They can be used in almost any dish such as soups, stir-fries, noodles, salads, wraps, curries and pasta dishes. Bernie Butler, Good4U's Founder and Managing Director, says: ???Sprouts are in fact the most nutrient dense food on earth, nutrient density refers to the amount of nutrients per calorie. These little nutrient power packs will keep you looking and feeling energetic and young. Sprouts have been acclaimed as the most enzyme-rich food on the planet. They are rich in digestible energy, bioavailable vitamins, minerals, amino acids, protein, beneficial enzymes and phytochemicals. These nutrients are essential for human health. Estimates suggest there can be up to 50 times more nutrition and up to 100 times more enzymes in sprouts than in fruit and vegetables. ???Published research from the University of Ulster confirmed that this unique mix, Brocco Shoots, reduces DNA damage which helps to prevent cancer. It has up to 50 times more sulforaphane than mature broccoli. ???Recognition of the excellence of the company's products from organisations such as the Guild of Fine Food, which runs the Great Taste Awards, as well as a Food Writers Guild Award and Top New Product into Sainsbury's for Brocco Shoots and a Gold Great Taste Award for Good4U Vanilla Pumpkin Seeds can only serve to draw attention to products such as these and bring them to the forefront. The awards can only act as a platform in advertising the availability of the products and, what's more, their great taste,??? she adds. Good4U is a family business, with its manufacturing facility in Cookstown, County Tyrone, and the administration office in the Business Innovation Centre, IT Sligo. The company produces a unique range of health foods including functional foods such as sprouted seeds and wheatgrass products, roasted seed mixes, seeds4sprouting, sprouters and a Juice4Life masticating juicer. Brocco Shoots, the company's platform product is an innovative mix of broccoli, alfalfa, clover and radish shoots. Formed in 2004, Good4U has recently launched new improved packaging for its roasted seed range which it believes will extend the reach and appeal of health foods. The company currently supplies all the major retailers in Ireland and recently secured listings with major retailers in Europe. Good4U's success demonstrates the values of Northern Ireland Naturally.