Good4U launches 'Goody2shoots' campaign

Good4U, the leading brand of healthy shoots, sprouts and seeds, haslaunchedGoody2shoots, anew campaign aimed at inspiring morepeople to explore healthy new ways of eating and living.

Launching across Great Britainand Northern Ireland, the Goody2shootscampaign aims to show people easy waysto be a bit more healthy and thereby achievea better sense of wellbeing. One of the very first activities launched under Goody2shootscampaign is a major charity link up withCancer Research UK and Tesco whereby adonation to Cancer Research UK will be made for every Good4U productsoldin store.

As a family run companybased at Cookstown in Northern Ireland, this is the biggest ever marketing drivethatGood4U has embarked upon. Goody2shootswill be widely supported through advertising, social media, PR, in-store activity and community events. A new website Good4U.co.uk has been created to support the campaign, which will link to social media channels such as Facebook and Twitter.

Bernie Butler, Good4U founder and managing director, commenting on the new campaign, said: "By introducing clever products and some genuinely fresh and thought-provoking tips,we hope to encourage people to ditch faddy diets and the like and just be happy and healthy in a real and sustainable way."

Nutritionist Michelle Butler, who is backing the campaign, said, "People are bored of being preached to and only told what's bad for them. Instead, Goody2shoots shows the positive ways in which small changes can lead to big changes in our quality of life. It's all about making it easy for people to be good to themselves by doing good and eating well. It's seductively simple and it works. I hope people go online to www.good4u.co.uk today and take that first step with us."

The Goody2shoots charity initiativewill be rolled out in Tesco stores for a four week period from Sept 10 - Oct 7 and giving people an opportunity to take up a special promotional offer of 'any two for £2' on Good4U Super Shoots, Lentil Pea & Bean Shoots and Alfalfa Shoots. A donation of 5p will be made towards Cancer Research UK's lifesaving research for every pot sold as part of the Tesco and Cancer Research UK Charity of the Year 2012 partnership.