NORTHERN IRELAND COMPANY SEEKS HEALTHY BUSINESS IN THE NETHERLANDS

Award winning Northern Ireland company, Rich Sauces is launching a new range of products in the Netherlands created to meet the focus on healthy foods in the government endorsed Ik Kies Bewurst programme.. The company, which gained a gold award in last year's prestigious UK Great Taste Awards for its richly flavoured Coronation Mayo, is already supplying its sauces to the catering and food service industry in the Netherlands. The new healthier sauces include a Three Mustard Mayo and Garlic Mayo and are part of a new business strategy by the company to expand sales to customers in the Netherlands. Currently, the company, a UK leader in sauces, mayo and bouillion, supplies its extensive range to clients in the foodservice sector throughout the Netherlands. The company has longstanding reputation, gained over 20 years in business, for quality products and manufacturing capability. All the products have been created by a team of experienced chefs, for chefs and are manufactured at the company's purpose-built factory in Newtownards, County Down, Northern Ireland, using only the finest ingredients. The 55,000 sq/ft plant has the latest manufacturing technology which is capable of producing a diverse range of sauces and dressings. Rich Sauces has achieved accreditation to the British Retail Consortium standard and operates to the highest international hygiene rules. Another measure of its versatility is the company's capability in the development and manufacture of cooked products. Sales manager Tim Kells says: ???The Netherlands is now an important market for us, one which we are particularly keen to grow through our commitment to satisfying customer demands. Hence our ???I Choose Conscious??? range specifically for the Dutch market which satisfy the niche market who require healthier products in terms of lower fat, salt and sugar content. Our focus is on building long-term partnerships with manufacturers and distributors who value sauces, dressings and bouillon that offer superb quality and outstanding flavours. ???Our experienced R&D team works alongside customers in developing end applications. Our products are often an ingredient in a recipe, so we use our development kitchen to work with our customer in creating the perfect dish in terms of quality and profitability. We have already had a number of our Dutch customers into the development kitchen with great success and will continue this with existing and new customers??? he adds. Rich Sauces will be exhibiting from the Northern Ireland Pavilion, Stand Nos N3205 / N3219 / N3230 at IFE, March 15-17.