SAINSBURY'S ADDS MORE GOOD4U PRODUCTS TO HEALTHY SNACKS PORTFOLIO

Sainsbury's has listed two more products from Good4U, the specialist producer of healthy snack foods and drinks. The retailer plans to stock Good4U's unique Brocco Shoots and Alfalfa Shoots in more than 200 stores across the United Kingdom. Good4U already supplies Lentil and Bean Sprouts to Sainsbury's stores across the country. Brocco Shoots are a tasty mix of four sprouts that may help to reduce the risk of cancer, while Alfalfa shoots have a mild nutty flavour and can reduce cholesterol. Sprouts add a powerful punch of nutrients to almost any meal including salads, stir fries, sandwiches and wraps. Good4U has pioneered the development of seeds and sprouted products for increasingly health conscious consumers throughout the United Kingdom and Ireland. All the products are grown by the company at its plant near Cookstown in Northern Ireland. Laura Butler, Good4U's marketing director, said: ???Gaining this listing for two further products in the UK stores is another marvellous endorsement of the quality and the innovation that underpins our business. ???We are delighted that the success of the first products listed has encouraged the retailer now to add Brocco Shoots and Alfalfa Shoots. The decision to list the shoots in stores across the UK follows their popularity in the retailer's Northern Ireland supermarkets. They are part of our popular Smartshoots range.??? Formed in 2004, Good4U has gained a series of awards for its innovative products including the Top New Product into Sainsburys Northern Ireland 2006 for Brocco Shoots; a Gold Great Taste Award for Vanilla Pumpkin Seeds; and the Irish Food Writers Guild Award for Brocco Shoots University of Ulster research shows that eating just over 100 grams of tasty Brocco Shoots every day for a fortnight has clear protective effects against DNA damage in human blood cells. The Smartshoots product range also includes Alfalfa Shoots, Lentil and Bean Shoots. The seeds range is available in snack packs, pots and food service and includes Toasted Pumpkin Mix; Toasted Sunflower Mix; Toasted Chilli Mix; Multi Seed and Vanilla Pumpkin Seeds.