Mash Direct Ltd is a unique award–winning and family–owned Farming Enterprise formed in 2004 and located close to the shores of Strangford Lough in County Down, Northern Ireland. It comprises of a traditional farm and a state–of–the–art food production facility.
After careful analysis of current market trends, changes in eating habits and lifestyle patterns, Company owners, Martin and Tracy Hamilton decided to diversify within their wholesale vegetable farming business by adding value to their produce.
Mash Direct is the now the leading UK brand, offering an innovative range of high quality, convenient mashed root vegetable, potato, cabbage and other quality vegetable products with the taste and texture of good homemade food.
The vegetables are grown, steam–cooked and packaged on the farm and are free from artificial additives, preservatives and colourings. They offer consumers a range of totally natural and nourishing food products that are low in salt, 100% gluten free and provide a good source of dietary fibre. Mash Direct products are supplied both chilled and frozen and are suitable for microwave or oven heating.
Nourish Bowls: Fresh salads in 3 varieties – Taste of China, Taste of Morocco, and Taste of Italy.
Our Main Retail Customers include:
Ireland: Dunnes, Spar Henderson, Londis, Nisa, Co–Op, Musgrave Retail Partners Supervalu, Centra, Mace, Tesco, ASDA, Sainsburys and local independents.
Scotland: Spar, Co–Op, Whole Foods, Asda, Tesco, Sainsbury’s, Waitrose and local independents.
UK: Waitrose, Morrisons, Spar, ASDA, Ocado, Shoprite, Booths, Budgens, Nisa, Iceland, Amazon Fresh and local independents.
USA: Balducci and Shoprite stores in New York and New Jersery, USA.
Europe: We have supplied Swedish supermarkets and continue to look for opportunities to supply mainland Europe and beyond.
United Arab Emirates: Contract for 10 lines with Spinneys, the Middle East’s premium supermarket chain.
Grade A+ BRC Global Standard (Level 6)
Gluten Free accreditation
Ninteen products have been approved by the Vegetarian Society
Listed in the Bridgestone Irish Food Guide, 2011, 2010, 2009 and 2008
Red Tractor Assurance – Fresh Produce Standards
The Grocer, May 2018: Mash Direct named by The Grocer magazine as the UK’s Number 1 Branded Supplier in Fruit, Veg & Salads
Free From Ireland Awards 2018: Gold for Beer Battered Chips, Gold for Potato, Cheese and Onion Croquettes, Silver for Potato Rosti & merit for Carrot & Parsnip Fries
UTV Business Eye Awards 2017: winner of the Agri-Food Innovation Award 2017
Daily Telegraph's Festival of Business 2017: SME of the Year Award
Irish Quality Food & Drink Awards 2017: Commended for Carrot & Parsnip Fries in the Side Dishes category
Product Awards: Great Taste Awards 2017: One Gold Star for our Mash Direct Potato Rosti
Product Awards: Great Taste Awards 2016: One Gold Star each for our Mash Direct Champ and Mash Direct Turnip. Total of 18 Great Taste Awards. Irish Quality Food & Drink Awards 2016: Vegetable Burger winner of the Free From Chilled Category
Finalists in the Grocer Gold Awards 2016, SME Brand of the Year
Best Chilled Food Manufacturer 2016, Food Awards Northern Ireland
Made in Northern Ireland Award 2016 - Food and Drink
NI Year of Food & Drink Belfast Telegraph Awards 2016: Food Innovation Award for Vegetable Crispy Bakes
Tracy Hamilton - Outstanding Businesswoman of the Year - Women in Business Awards 2015
Jack Hamilton named Top New Talent by The Grocer 2015
‘Northern Ireland’s Outstanding Food Manufacturing Business’ 2017: Northern Ireland Food Manufacturing Awards 2017” sponsored by Henderson Food Machinery Company
Jack Hamilton named Young Business Person of the Year at the Belfast Telegraph 2017 Business Awards
FreeFrom Ireland Awards 2017: Gold in 'Substitute Vegan & Vegetarian Products' category for Sweet Potato Croquettes & a merit award in 'Ready to Cook' category for Cauliflower Cheese Gratin
Ulster Grocer Marketing Awards 2017: Best Brand Award & highly commended in Food Export Marketing category
Family Business Awards Northern Ireland 2017: ‘Best Use of Digital Media’ award & highly commended in ‘Best Family Business’ category medium-sized enterprise
Contact this supplier
Martin & Tracy Hamilton
81 Ballyrainey Road