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Mash Direct

Chilled / Fresh

Mash Direct Featured Image
Mash Direct Featured Image

Mash Direct Ltd is a unique award–winning and family–owned Farming Enterprise formed in 2004 and located close to the shores of Strangford Lough in County Down, Northern Ireland. It comprises of a traditional farm and a state–of–the–art food production facility.

After careful analysis of current market trends, changes in eating habits and lifestyle patterns, Company owners, Martin and Tracy Hamilton decided to diversify within their wholesale vegetable farming business by adding value to their produce.

Mash Direct is the now the leading UK brand, offering an innovative range of high quality, convenient mashed root vegetable, potato, cabbage and other quality vegetable products with the taste and texture of good homemade food.

The vegetables are grown, steam–cooked and packaged on the farm and are free from artificial additives, preservatives and colourings. They offer consumers a range of totally natural and nourishing food products that are low in salt, 100% gluten free and provide a good source of dietary fibre. Mash Direct products are supplied both chilled and frozen and are suitable for microwave or oven heating.

  • Mash Range: Mashed Potato; Champ (Mashed Potato & Spring Onions); Colcannon (Mashed Potato & Savoy Cabbage); Cheese & Onion Mash; Mashed Turnip/Swede; Mashed Carrot & Parsnip; Mashed Carrot, Parsnip & Turnip; Bubble & Squeak.
  • Premium Range: Green Cabbage; Red Cabbage & Beetroot; Neeps & Tatties (twin pack); Broccoli with a Cheese Sauce; Creamy Garlic Potatoes; Cauliflower Cheese Gratin; Potato Cakes; Chilli Baby Bakes; Duck Fat Roast Potatoes*; Spicy Potato Wedges*; Dauphinoise Potatoes with Red Onion*; Brussels Sprouts with Bacon and Butter Glaze*; Brussel Sprouts with a Butter Glaze; Honey Glazed Parsnips*; Roast Root Vegetables*; Carrot & Parsnip Fries; Southern Fried Potatoes; Potato Rosti; Beer Battered Chips; Crispy Vegetable Bakes; Croquette Range: Potato Croquettes; Potato, Cheese & Onion Croquettes; Potato, Carrot & Parsnip Croquettes; Sweet Potato Croquettes, Beer Battered Onion Rings. Mash Pots Range: Bangers & Mash Pot*, Mashed Potato, Carrot & Parsnip with Bacon Pot*.
  • Nourish Bowls: Fresh salads in 3 varieties – Taste of China, Taste of Morocco, and Taste of Italy.

Our Main Retail Customers include:

Ireland: Dunnes, Spar Henderson, Londis, Nisa, Co–Op, Musgrave Retail Partners Supervalu, Centra, Mace, Tesco, ASDA, Sainsburys and local independents.

Scotland: Spar, Co–Op, Whole Foods, Asda, Tesco, Sainsbury’s, Waitrose and local independents.

UK: Waitrose, Morrisons, Spar, ASDA, Ocado, Shoprite, Booths, Budgens, Nisa, Iceland, Amazon Fresh and local independents.

USA: Balducci and Shoprite stores in New York and New Jersery, USA.

Europe: We have supplied Swedish supermarkets and continue to look for opportunities to supply mainland Europe and beyond.

United Arab Emirates: Contract for 10 lines with Spinneys, the Middle East’s premium supermarket chain.

Accreditations

 

  • Grade A+ BRC Global Standard (Level 6)

  • Gluten Free accreditation

  • Ninteen products have been approved by the Vegetarian Society

  • Listed in the Bridgestone Irish Food Guide, 2011, 2010, 2009 and 2008

  • NSF CMi

  • Red Tractor Assurance – Fresh Produce Standards



Awards held

 

  • The Grocer, May 2018: Mash Direct named by The Grocer magazine as the UK’s Number 1 Branded Supplier in Fruit, Veg & Salads

  • Free From Ireland Awards 2018: Gold for Beer Battered Chips, Gold for Potato, Cheese and Onion Croquettes, Silver for Potato Rosti & merit for Carrot & Parsnip Fries

  • UTV Business Eye Awards 2017: winner of the Agri-Food Innovation Award 2017

  • Daily Telegraph's Festival of Business 2017: SME of the Year Award

  • Irish Quality Food & Drink Awards 2017: Commended for Carrot & Parsnip Fries in the Side Dishes category

  • Product Awards: Great Taste Awards 2017: One Gold Star for our Mash Direct Potato Rosti

  • Product Awards: Great Taste Awards 2016: One Gold Star each for our Mash Direct Champ and Mash Direct Turnip. Total of 18 Great Taste Awards. Irish Quality Food & Drink Awards 2016: Vegetable Burger winner of the Free From Chilled Category

  • Finalists in the Grocer Gold Awards 2016, SME Brand of the Year

  • Best Chilled Food Manufacturer 2016, Food Awards Northern Ireland

  • Made in Northern Ireland Award 2016 - Food and Drink

  • NI Year of Food & Drink Belfast Telegraph Awards 2016: Food Innovation Award for Vegetable Crispy Bakes

  • Tracy Hamilton - Outstanding Businesswoman of the Year - Women in Business Awards 2015

  • Jack Hamilton named Top New Talent by The Grocer 2015

  • ‘Northern Ireland’s Outstanding Food Manufacturing Business’ 2017: Northern Ireland Food Manufacturing Awards 2017” sponsored by Henderson Food Machinery Company

  • Jack Hamilton named Young Business Person of the Year at the Belfast Telegraph 2017 Business Awards

  • FreeFrom Ireland Awards 2017: Gold in 'Substitute Vegan & Vegetarian Products' category for Sweet Potato Croquettes & a merit award in 'Ready to Cook' category for Cauliflower Cheese Gratin

  • Ulster Grocer Marketing Awards 2017: Best Brand Award & highly commended in Food Export Marketing category

  • Family Business Awards Northern Ireland 2017: ‘Best Use of Digital Media’ award & highly commended in ‘Best Family Business’ category medium-sized enterprise



Contact this supplier

Martin & Tracy Hamilton

81 Ballyrainey Road
Comber
County Down
BT23 5JU
Northern Ireland

+44 (0)28 9187 8316

info@mashdirect.com

www.mashdirect.com

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Jen Guiney
Business Development Executive, ROI

+44 (0) 28 3839 0142

+44 (0)79 8511 1024

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Karl Devlin
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+44 (0) 78 1717 3514

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Shauna Magill
Editor & Content Manager / Twitter @lovenifood

+44 (0) 28 9069 8764

+44 (0) 78 2516 9125

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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