Irwin's Bakery Promotes Northern Ireland Tourism
Irwin's, Northern Ireland's largest independent bakery, has teamed up with Tourism Ireland to promote a "visit Northern Ireland" message to consumers via an on-pack marketing campaign.
In support of Northern Ireland's Year of Food and Drink 2016, Irwin's is launching an on-pack campaign across Great Britain, encouraging people to visit Northern Ireland for its food and famous hospitality.
The promotion will run on packs of the bakery's Rankin Selection range of traditional Irish breads, developed in association with celebrity chef Paul Rankin.
Colette Wilson, marketing manager at Irwin's, said: "The Year of Food and Drink is a fantastic opportunity to celebrate the quality of our food and, of course, the warmth of our hospitality.
"Partnering with Tourism Ireland gives us a valuable opportunity to showcase the Rankin Selection product range and reinforce its authentic Irish heritage - as well as encouraging consumers to take the next step and visit Northern Ireland."
Irwin's supplies bread and morning goods to major supermarkets across Great Britain.
In support of Northern Ireland's Year of Food and Drink 2016, Irwin's is launching an on-pack campaign across Great Britain, encouraging people to visit Northern Ireland for its food and famous hospitality.
The promotion will run on packs of the bakery's Rankin Selection range of traditional Irish breads, developed in association with celebrity chef Paul Rankin.
Colette Wilson, marketing manager at Irwin's, said: "The Year of Food and Drink is a fantastic opportunity to celebrate the quality of our food and, of course, the warmth of our hospitality.
"Partnering with Tourism Ireland gives us a valuable opportunity to showcase the Rankin Selection product range and reinforce its authentic Irish heritage - as well as encouraging consumers to take the next step and visit Northern Ireland."
Irwin's supplies bread and morning goods to major supermarkets across Great Britain.