Linwoods in nutrition partnership with top Irish team
Linwoods, the Northern Irish specialist in nutrition products, has
signed a deal to supply one of Ireland's top Gaelic Athletic (GAA)
teams. The company is to be Dublin GAA's Official Health Food
Supplier.
The partnership ensures that each player's diet will now contain
essential fatty acids, vitamins, and minerals, which are all core
elements of Armagh- based Linwoods' product range, consequently
complementing each player's performance on and off the pitch in a
positive, energy-driven way.
The Linwoods Superfoods range, which includes a selection of milled and blended seeds, nuts and berries includes products that have the addition of Bio Cultures, for healthy digestion and immune system;
and the co-enzyme Q10, which helps to produce energy from every
cell in the body. The products can be added to any kind of meal or
snack for a nutritional boost.
The versatility of the range ensures players have access to
essential Omega-3 fatty acids which will aid response time and
muscle repair while performing effectively both on and off the
pitch.
Linwoods' head of marketing Sarah Shimmons says: "We have built a
reputation for providing high quality healthy foods and we have
respect for the dedication, commitment and passion within Dublin
GAA - we see these same values reflected within our own company
since we were established in 1965.
"We understand the importance of nutrition not only within sport,
but in everyday life and we have been developing innovative
convenient healthy products for Irish consumers that will allow
them to reap the health benefits of Omega 3, protein, iron and
essential fatty acids in their diets naturally.
"Our Superfoods range has gone from strength to strength -
demonstrating the public appetite for healthy food which does you good and tastes good! We look forward to our latest venture with
Dublin GAA and hope that our healthy blends will help to deliver
healthy scores in the seasons ahead for both the football and
hurling teams.
"We also believe this is a strategic step forward for the company
as we seek other opportunities within the sporting world to provide our nutritious foods to competing athletes."
Daniel Davey, Dublin senior football performance nutritionist has
worked with a host of elite athletes across a range of sports,
developing specialised nutrition strategies designed to help both
individuals and teams achieve performance-related goals.
He says: "Linwoods products are a rich source of essential nutrientssuch as essential fats, vitamins, minerals and antioxidants that canbe used in a variety of ways to improve the nutritional value of
main meals and homemade snacks.
They are excellent for adding to homemade breakfast cereals, muesli, yoghurt, porridge and smoothies as well as making healthy treats!
GAA athletes often have both demanding work and training schedules
which makes meeting nutrition goals more challenging.
Linwoods products are a great solution for these athletes in particular, as they can help them to more conveniently meet their energy
and essential nutrient requirements on a daily basis."
Tom?s Quinn, commercial and marketing anager for Dublin GAA, adds:
"We are delighted to be partnering with Linwoods for a second year. As a leading Irish company in a growing market sector, we are well aware of the benefits their products have for our players. We believethis partnership is another sign of our desire to help the players
meet the needs of balancing inter county football and hurling with
their day to day lives."
signed a deal to supply one of Ireland's top Gaelic Athletic (GAA)
teams. The company is to be Dublin GAA's Official Health Food
Supplier.
The partnership ensures that each player's diet will now contain
essential fatty acids, vitamins, and minerals, which are all core
elements of Armagh- based Linwoods' product range, consequently
complementing each player's performance on and off the pitch in a
positive, energy-driven way.
The Linwoods Superfoods range, which includes a selection of milled and blended seeds, nuts and berries includes products that have the addition of Bio Cultures, for healthy digestion and immune system;
and the co-enzyme Q10, which helps to produce energy from every
cell in the body. The products can be added to any kind of meal or
snack for a nutritional boost.
The versatility of the range ensures players have access to
essential Omega-3 fatty acids which will aid response time and
muscle repair while performing effectively both on and off the
pitch.
Linwoods' head of marketing Sarah Shimmons says: "We have built a
reputation for providing high quality healthy foods and we have
respect for the dedication, commitment and passion within Dublin
GAA - we see these same values reflected within our own company
since we were established in 1965.
"We understand the importance of nutrition not only within sport,
but in everyday life and we have been developing innovative
convenient healthy products for Irish consumers that will allow
them to reap the health benefits of Omega 3, protein, iron and
essential fatty acids in their diets naturally.
"Our Superfoods range has gone from strength to strength -
demonstrating the public appetite for healthy food which does you good and tastes good! We look forward to our latest venture with
Dublin GAA and hope that our healthy blends will help to deliver
healthy scores in the seasons ahead for both the football and
hurling teams.
"We also believe this is a strategic step forward for the company
as we seek other opportunities within the sporting world to provide our nutritious foods to competing athletes."
Daniel Davey, Dublin senior football performance nutritionist has
worked with a host of elite athletes across a range of sports,
developing specialised nutrition strategies designed to help both
individuals and teams achieve performance-related goals.
He says: "Linwoods products are a rich source of essential nutrientssuch as essential fats, vitamins, minerals and antioxidants that canbe used in a variety of ways to improve the nutritional value of
main meals and homemade snacks.
They are excellent for adding to homemade breakfast cereals, muesli, yoghurt, porridge and smoothies as well as making healthy treats!
GAA athletes often have both demanding work and training schedules
which makes meeting nutrition goals more challenging.
Linwoods products are a great solution for these athletes in particular, as they can help them to more conveniently meet their energy
and essential nutrient requirements on a daily basis."
Tom?s Quinn, commercial and marketing anager for Dublin GAA, adds:
"We are delighted to be partnering with Linwoods for a second year. As a leading Irish company in a growing market sector, we are well aware of the benefits their products have for our players. We believethis partnership is another sign of our desire to help the players
meet the needs of balancing inter county football and hurling with
their day to day lives."