Northern Irish Dunbia backs major beef event

Dunbia, Northern Ireland's leading meat processor, is the principal sponsor of the region's Beef Expo, which is set to be bigger than ever.

The event, organised by the National Beef Association (NBA), opens on Friday 23rd February with a busy day of farm tours with the Northern Ireland Beef Expo show day on Monday 26th February.

Celebrating the very best of the Northern Irish beef industry, the show day will include outdoor and indoor trade stands displaying the latest technologies, breed society displays, demonstrations and a range of topical seminars.

For the first time the event will host the highly renowned 'Stars of the Future Calf Show and Sale', run by the Northern Ireland Commercial Cattle Exhibitors Club. The sale is designed as a perfect opportunity for buyers to snap up some top-quality calves ready for the showing season.

The farm tours, which are run in association with Dunbia, will visit beef units around Northern Ireland. The day will also include interactive workshops.

George Williamson speaking for Dunbia, says "Dunbia, as the major sponsor, will be prominent at the Beef Expo Show in Dungannon Farmers Mart, where we will be speaking to key members within the beef supply chain, facilitating a better all-round understanding of the challenges facing the sector.

"We are also delighted to be working in association with the NBA team to deliver farm knowledge transfer sessions, showcasing some of our most impressive and efficient beef farms as part of the Industry Farm Tours.

"This will look at a range of systems including calf rearing, beef finishing and a visit to a research farm, we are excited to illustrate how these different businesses operate technically and financially. We believe these sector leaders demonstrate viable and sustainable beef production systems for the future."

Speaking about the event, Chris Mallon, CEO of the NBA, adds: "With the current political climate, it is more crucial than ever that farmers are sharing knowledge to ensure that our business' are efficient and sustainable. We hope this event will provide a platform to do this."

The NBA is a member led charitable organisation with a single focus on the UK Beef industry. The NBA is the only organisation solely dedicated to protecting the interests of the UK Beef industry. NBA NI has an active committee arranging many on farm events and meetings and are always looking to recruit new members.