Natural Umber sweeter and healthy cider vinegar

Natural Umber in Northern Ireland has launched an organic apple cider vinegar, completely different to any other on the market. Fermented differently to the rest, Natural Umber has all of the same health benefits, but retains the natural sweetness of apples.

Natural Umber, based near Dungannon in county Tyrone, was developed by Michael Mackle, whose family have over 50 years' experience producing apple products. "After seeing the benefits of apple cider vinegar myself, I knew there had to be a better way of creating it," Mr Mackle says.

"Apple cider vinegar always tasted so bitter, but apples are sweet! Which is why we spent years developing Natural Umber. We're delighted with the unique flavour and look forward to bringing Natural Umber to many more kitchen tables," he adds

Since launching in late January, the company says, Natural Umber has proven popular with the health industry. Demand is soaring as more customers discover this delicious vinegar and the word spreads online.

Apple cider vinegar has traditionally been seen as an unpleasant but vitally beneficial drink. Many people believe it can lower cholesterol, aid weight loss, relieve acid reflux, ease symptoms of arthritis, gout and many more.

Natural Umber is a genuinely pleasant vinegar, which doesn't require additional sweeteners or flavours to hide the taste.

Unpasteurised, organic vinegars like Natural Umber also contain 'Mother of vinegar', a naturally occurring by-product from the fermentation process. 'Mother' is a complex structure of bacteria and enzymes, believed to bring enormous health benefits.

The product has already been listed by Amazon and Yumbles as well as a number of retailers in Northern Ireland. The company is now seeking to develop business in Britain and the Republic of Ireland.