Coffee brand Barista Bar grows with loyalty scheme and new snacks

One of Northern Ireland's leading coffee brands, Barista Bar is accelerating its brand development with the launch of a new, industry leading loyalty scheme as well as a range of new snacking treats.

The innovative, digital format loyalty scheme includes a card and handy key fob to replace the previous printed cards. The scheme has been developed to enable Barista Bar to provide more offers to consumers, including an introductory free coffee and congratulatory free birthday coffee.

Cards are available in over 340 SPAR, EUROSPAR, VIVO and VIVOXtra stores and points can be collected straight away. The retail outlets are owned and supplied by Henderson Group through its foodservice organisation.

Henderson Foodservice's business development director, Mark Stewart-Maunder, said, "Since launching, over 20,000 people have signed up across Northern Ireland and we're thrilled with the reaction from our consumers. We're passionate about delivering consistent quality in every cup and want to reward them with a great loyalty scheme and say thank you for their continued custom.

"This is the first large scale loyalty scheme to be launched by Henderson Group and we're very excited to offer our loyal customers with rewards to enhance their Barista Bar experience, with more offers and customer benefits being made available throughout the next 12 months."

Barista Bar are also launching Treat Slices and Protein Bites aimed at consumers who want a grab-and-go snack with their coffee. The launch of the range enhances the brand development into the growing snacking market. The luxury slice range includes pre-wrapped Rocky Road, Caramel Slice and Granola Bars, whilst the on-trend Protein Bites, include Peanut Butter, Coconut & Goji and Chia & Oat flavours with the added benefit of being gluten free.

Barista Bar are also increasing their brand presence on social media channels, where customers can keep in touch and up to date with information via Facebook: mybaristabar, twitter: @mybaristabar and Instagram: baristabarni.

Barista Bar is owned by Henderson Foodservice and since launching in March 2015 have, on average, opened nine new Barista Bar stations every month.

Henderson Foodservice is the market leading Foodservice business in Northern Ireland and a division of the Henderson Group. It offers a comprehensive service to the catering industry, providing a vast and varied product offering across ambient, chilled, frozen, non-food, bakery and fresh produce ranges.

Henderson Foodservice supplies and delivers to customers across Ireland including hotels, schools, restaurants, fast food outlets, hospitals, nursing homes, cafes, sandwich bars, retail convenience stores plus many more. State of the art warehousing facilities, an impressive frozen, chilled and ambient fleet and an innovative order capture and picking system allow Henderson Foodservice to maintain an effective distribution system and excellent service levels. The company celebrated its 50 years of operations in 2017 and has been named on Deloitte's list of Best Managed Companies for four consecutive years and recently awarded Investors in People Gold Standard.

Barista Bar takes off with new loyalty rewards and treats Launching Barista Bar's new loyalty card scheme as well as a range of new snacking treats are Henderson Foodservice managing director, Damien Barrett (left) and business development director Mark Stewart-Maunder