Broighter Liquid Gold shines in Paris
Rapeseed oil from Northern Ireland's Broighter Gold, winner of five Great Taste gold stars, is now on sale in one of Europe's historic shopping centres. The company's award winning Liquid Gold Rapeseed Oil is on the shelves of La Grande Epicerie de Paris, part of Le Bon Marché Rive Gauche, the world's first department store.
Broighter Gold, a farm based business at Limavady, county Londonderry, has just delivered its first consignment of the cold-pressed rapeseed oil to the iconic store, located on the West Bank of the French capital, following a contact developed Leone Kane, the Northern Ireland artisan company's managing director.
Leona Kane says: "The business is the result of lobbying and negotiations over a year with the buying team there and is my first business outside the United Kingdom and Ireland. I sent samples and followed these up on the phone and was delighted recently to receive an initial order. The store has a commitment to artisan producers in France and other parts of Europe. I believe my rapeseed oil is the first artisan product from Northern Ireland to be listed by La Grande.
"Winning business for Northern Irish rapeseed in a market that's synonymous with olive oil is a real triumph and a great boost for our small business. In addition to being in the store, the rapeseed will be available from the store's ecommerce site."
Formed in 2011 as a farm diversification project by husband and wife team Richard and Leona Kane, Broighter Gold has gained a strong of top quality awards including UK Great Taste Awards.
Le Bon Marché was established in 1852 as a single department store to offer customers a wide range of products to view and purchase. . The birth of Le Bon Marché heralded a whole new culture of commerce that included fixed prices, lower margins, home delivery, item exchange, mail order, promotional periods and sales, private concerts, a reading area and much more.
It opened a food counter in 1923, offering the finest teas and preserves, a first for a department store. La Grande Epicerie de Paris was born in 1978, positioning itself as a genuine local supermarket for food aficionados on the Rive Gauche. Now opened by the LVMH Group, Le Bon Marché adopted a new market positioning. It became a high-end, resolutely Parisian store. La Grande Epicerie is now one of the leading food stores in Paris.
La Grande Epicerie de Paris sells 30,000 gourmet products and consists of four main departments: groceries, fresh produce, wines and the production kitchens.
An extensive on-line ordering service supplies customers throughout France (including Corsica), Monaco, Germany, Austria, Belgium, Bulgaria, Cyprus, Denmark, Spain, Estonia, Finland, Greece, Hungary, Ireland, Italy, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, the Czech Republic, Romania, the UK, Slovakia, Slovenia and Sweden.