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Whitewater Brewery builds its international customer base

Castlewellan–based Whitewater Brewery Co. Ltd has secured new customers in Spain, Japan and Russia as part of efforts to increase traction in international markets.

This success follows an investment to build a new, state of the art, brewing facility to support the company’s continued growth in the global craft beer market.

Welcoming the company’s progress, John Hood, Invest Northern Ireland’s Director of Food and Drink, said: “Craft beer is a growing segment of the global beer industry and Whitewater Brewery Co. is a forward thinking family business, driven to maximise new opportunities in export markets.

The support Invest NI offered towards its new manufacturing facility is enabling Whitewater to capitalise on the growing demand for speciality and craft beer. The business has benefited from in–market trade advice to make valuable contacts as well as recruitment support to gain the resources needed to implement its market development plans.

The new business secured in Spain, Japan and Russia is encouraging and indicative of the appetite for award winning quality from Northern Ireland across the globe. Innovation and market development remain crucial to the growth and survival of the food industry in Northern Ireland, as we continue to promote the pure, natural, quality of our local produce. Invest NI is committed to helping entrepreneurial food and drink companies like Whitewater achieve faster growth in their target markets.”

Invest NI supported the development of Whitewater’s new manufacturing facilities and has offered the company assistance towards its market development and job creation activities. The business will shortly invest in canning facilities in a bid to expand its export offering.

Owner, Bernard Sloan, said: “Invest NI support is enabling us to fully execute our business development plans and work towards achieving our sales targets. Recruiting two new production staff and a Sales and Marketing manager is helping us gain greater traction in markets outside Northern Ireland. These new orders will help us build our profile across Europe and Asia.

“This is an exciting time in the history of Whitewater Brewery Company. Our new brewery was built so that we could keep up with the demand for our products and now we are also seeing encouraging results from our recent sales and marketing activities.

Invest NI support is part funded by the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014–2020) Programme.

Pictured L–R are John Hood, Invest Northern Ireland’s Director of Food and Drink and Bernard Sloan, MD, Whitewater Brewery Co Ltd. 

 

 

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Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

+44 (0) 28 3839 0142

+44 (0)79 8511 1024

jen.guiney@investni.com

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Geoff Spence
Business Development Manager

+44 (0) 28 9069 8476

+44 (0) 7985 111006

geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

+44 (0) 28 9069 8225

+44 (0) 77 6739 3316

karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

+44 (0) 78 1354 4535

drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

+44 (0)78 1717 3514

+44 (0) 78 1717 3514

michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

+44 (0) 28 9069 8764

+44 (0) 78 2516 9125

shauna.magill@investni.com

Business Development Executive, ROI

Jen Guiney
Business Development Executive, ROI

Tel: +44 (0) 28 3839 0142

Mobile: +44 (0)79 8511 1024

E-Mail: jen.guiney@investni.com

Business Development Manager

Geoff Spence
Business Development Manager

Tel: +44 (0) 28 9069 8476

Mobile: +44 (0) 7985 111006

E-Mail: geoff.spence@investni.com

Middle East & Asia

Karl Devlin
Head of Business Development

Tel: +44 (0) 28 9069 8225

Mobile: +44 (0) 77 6739 3316

E-Mail: karl.devlin@investni.com

RoI & GB Foodservice

Drew McIvor
Head of Business Development

Tel: +44 (0) 78 1354 4535

E-Mail: drew.mcivor@investni.com

Great Britain

Michelle Charrington
Head of Business Development

Tel: +44 (0)78 1717 3514

Mobile: +44 (0) 78 1717 3514

E-Mail: michelle.charrington@investni.com

Content Manager

Shauna Magill
Editor & Content Manager / Twitter @lovenifood

Tel: +44 (0) 28 9069 8764

Mobile: +44 (0) 78 2516 9125

E-Mail: shauna.magill@investni.com

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