Moy Park’s ‘Marvellous Taste Tour’ visits Waterford!

Moy Park, Ireland’s number one chicken brand, visited the Waterford Harvest Festival as the final stop on the brand’s ‘Marvellous Taste Tour’ across the island of Ireland this summer.

Top 15 UK food company, Moy Park embarked on a foodie road trip to introduce its branded breaded products to new consumers – and showcase breaded chicken in a fresh light.

As well as sampling, Moy Park provided consumers with the chance to win a Foodie Road Trip of their own, with an on-pack competition on the brand’s core Moy Park breaded mini fillet product range, Goujons and Nuggets.

Ellen Mullen, Brand Marketing Executive, commented:

“The Waterford Harvest Festival was a wonderful platform to showcase our products to thousands of people over the three-day event. Our ‘Marvellous Taste Tour’ has given us the opportunity to take the brand on the road this summer, so consumers can see for themselves that the proof really is in the tasting. We’ve had a great response to the sampling and a record-level of competition entries!”

Pic Caption: Pat and Fiona Burn with sons Liam and Rian.