Northern Irish company pitches for Branson award
Keen Nutrition, the Northern Irish producer of nut butters, is pitching for an award in a UK competition from the Sir Richard Branson and the Virgin Media team.
The competition, named #VOOM Pitch to Rich, is based on video pitches and public voting and is separated into three categories: New Ideas, Start-ups and Grow. Each category has over £300,000 in marketing and mentoring support up for grabs - as well as the chance to have a presence on the side of a Virgin Train.
Based at Bangor in county Down, Keen Nutrition entered the competition only after being invited by Branson's team to showcase its food at the Belfast Pitch to Rich event.
As one of the few Northern Ireland companies in the competition, Keen is generating support not only from the artisan food industry, but also from business and networking groups.
Although the majority of votes are being generated online, the team is getting creative with tastings in retail stores, sample give-aways and asking high profile chefs and athletes to promote their pitch.
Keen Nutrition is currently 9th in ranking throughout the country - with big expectations to move up into the top 5 this week with voting for the first round ending May 5th.
As long as they remain in the top 50, they will move onto the next stage of the competition - fielding a phone call from Branson's team and hopefully being shortlisted to the next stage.
Keen Nutrition specialises in healthy nut butters using almond and cashews.
Keen's pitch can be viewed and voted for at:
http://www.virginmediabusiness.co.uk/pitch-to-rich/grow/keen-nutrition-ltd/