Tayto launches a 'Ruby in a bag' for curry lovers

Northern Ireland's Tayto Crisps has launched a new curry flavour that reflects Cockney rhyming slang and one of the region's best-known singers.

Based at Tandragee in county Armagh and part of the Manderley Food group, Tayto has introduced Ruby Murray Curry Rough Cut crisps Ruby Murray is well-used rhyming slang for curry with restaurants in London named simply 'The Ruby'. The slang also featured regularly on iconic Cockney television shows such as 'Only Fools and Horses'.

Born in Belfast in 1935, Ruby Murray scored seven Top 10 hits in the UK during the 50s including Softly, Softly, a number one hit in 1955. She holds the record for the most singles in the Top 10 - five in 1955 with Elvis Presley and Madonna. She died in Torquay in 1996.

Elly Hunter, Tayto' marketing manager, says: " Ruby Murray Rough Cuts are a delicious spicy curry flavour and are so-called as Ruby Murray is cockney rhyming slang for a curry throughout the UK. Also, Ruby Murray was one of the most popular singers in UK and Ireland in the 1950s and is from Northern Ireland. Two iconic local names together!"

Ruby Murray Curry Rough Cuts were launched in April in 90g sharing bag format with a recommended retail price of £1.

Manderley Food Group is the holding company for snacks such as Tayto, Golden Wonder, Real and Mr Porky. The business now operates from four sites in Great Britain.

It produces a wide range of products including crisps, including its renowned cheese and onion flavour, as well as extruded snacks, tortillas, hand-fried crisps, poppadums and prawn crackers. It has a fast developing export business, producing more than 25 million bags of snacks and crisps each week across all of its sites.

The company has invested heavily in new technology as part of its drive to expand exports. It employs almost 1,400 people across its UK plants.