Saucy deal with Booths for Northern Irish artisan

PEPPUP, the Northern Irish artisan business specialising in unique roasted pepper and tomato table sauces, has won its first business in Great Britain and carries forward its success as a Great Taste Award winner.

The company, the brainchild of Turin-born Luca Montorio, is supplying its range of three sauces to Booths Supermarkets in the north of England.

Booths is now stocking all three PEPPUP products - a classic sauce flavour, a mild version with chilli and a reduced sugar and salt variety - to 16 stores including the supermarket's main store in Preston. All three table sauces are gluten-free and available in 285g bottles with a recommended retail price of £2.99.

The initial sales in Britain follow a direct approach to Booths by Mr Montorio, who set up the business in Newtownards, county Down in 2013.

The supermarket was impressed by the rich flavours of the ketchups and placed a significant order. PEPPUP will be supporting the listing by means a series of in-store tastings

"The business with Booths is a very exciting development for us in a market we've been targeting. It gives us an important foothold in Britain.

"What sets our table sauces apart is a rich flavour that comes from roasted peppers. I've kept the ingredients to a minimum to ensure the flavour of the peppers is paramount.

"A key objective for me was to create a new table sauce that didn't compromise on taste. The sauces are authentic and versatile. They can be used to add distinctively rich flavours to any dish, or enjoyed on their own.

"Apart from roasted peppers and tomatoes, the only other ingredients are sugar, salt and vinegar. I've also developed a reduced salt sauce to meet the requirements of consumers seeking to limit salt intake," he adds.

PEPPUP has also secured significant business from leading delis across Northern Ireland.

The products are based on original recipes developed by Mr Montorio and influenced by his upbringing in Turin, which is at the heart of Italy's tomato and pepper growing region. All three table sauces are gluten-free and available in 285g bottles with a recommended retail price of £2.99.