Sweet deal with Poundland for Northern Irish confectioner
Crilco Confections in Northern Ireland has won a ?1 million contractto supply a range of confectionery to Poundland, the leading UK
discount chain. Based in Newry, county Down, Crilco is supplying
bagged jellies and hard-boiled sweets under the Poundland brand.
The two-year contract is the Northern Ireland company's first major business in Great Britain.
Crilco is supplying the confectionery to more than 280 Poundland
stores across the UK in what the family-owned and run business
describes as "one of its biggest" deals to date.
The contract with Poundland is the outcome of extensive marketing of its handmade sweets in Britain over the past few years.
Director David Crilly says: "This is fantastic news for the business in a market where we have been chasing business for three to four
years. It's a tremendous boost for everyone at Crilco and carries
forward our existing success in Northern Ireland and the Republic of Ireland."
The company was formed in 1974 and is one of the few remaining
manufacturers of hard-boiled sweets in Ireland.
Crilco has invested ?3 million in new production technology to
increase productivity and enhance competitiveness, especially in
Great Britain. It already supplies most of the leading retailers on the island. Around 90 per cent of its business is currently with
customers in the Republic
Within an extensive portfolio of confectionery products, the company's current best-seller in the Irish Republic is the traditional
clove rock.
In addition to clove rock, the small company offers a range of
hard-boiled sweets such as old favourites such as brandy balls,
butter-balls and fruit jellies including fruit gums. It also produces chocolate products including caramels and chocolate fruits.
As part of its investment in future growth, the company recently
introduced foil packaging for its own-brand favourites such as cola cubes and pear drops.
discount chain. Based in Newry, county Down, Crilco is supplying
bagged jellies and hard-boiled sweets under the Poundland brand.
The two-year contract is the Northern Ireland company's first major business in Great Britain.
Crilco is supplying the confectionery to more than 280 Poundland
stores across the UK in what the family-owned and run business
describes as "one of its biggest" deals to date.
The contract with Poundland is the outcome of extensive marketing of its handmade sweets in Britain over the past few years.
Director David Crilly says: "This is fantastic news for the business in a market where we have been chasing business for three to four
years. It's a tremendous boost for everyone at Crilco and carries
forward our existing success in Northern Ireland and the Republic of Ireland."
The company was formed in 1974 and is one of the few remaining
manufacturers of hard-boiled sweets in Ireland.
Crilco has invested ?3 million in new production technology to
increase productivity and enhance competitiveness, especially in
Great Britain. It already supplies most of the leading retailers on the island. Around 90 per cent of its business is currently with
customers in the Republic
Within an extensive portfolio of confectionery products, the company's current best-seller in the Irish Republic is the traditional
clove rock.
In addition to clove rock, the small company offers a range of
hard-boiled sweets such as old favourites such as brandy balls,
butter-balls and fruit jellies including fruit gums. It also produces chocolate products including caramels and chocolate fruits.
As part of its investment in future growth, the company recently
introduced foil packaging for its own-brand favourites such as cola cubes and pear drops.