Major awards for White's Oats in Northern Ireland
White's Oats, Northern Ireland's producer of porridge, granola and
oat snacks, has won a coveted award from the Chartered Institute of Marketing Ireland (CIMI) for excellence as the best-integrated
marketing and communications campaign for its new branding.
The CIMI recognition is the latest in a series of prestigious awards won by the company, which is based at Tandragee in Co. Armagh in
the past 12 months for a range of oat-based products especially
porridge.
Other awards this year include:
UK Great Taste Awards for Hazelnut, Almond and Honey Granola and
Quick Cook Porridge;
Blas na hEireann, Irish National Food and Drink Awards Gold Award
for Porridge Pots with Golden Syrup and Silver for Porridge Pots with Berry Fruits.
Irish Quality Food and Drink Awards for Lidl Deluxe Organic Wafer
Oats, Aldi Stores Instant Oat Sachets and Aldi Stores Organic
Porridge; and
Ulster Grocer Awards for best new product launch.
Mark Gowdy, marketing manager at White's Oats, commenting on the
CIMI Excellence Award, says: "This is an immensely important and
encouraging award for the excellence from front-line marketing
professionals of our strategic and fully integrated marketing and
communications campaign for the launch of our complete rebrand and
packaging.
"The awards celebrate, recognise and reward the best marketing
achievements in Ireland. Our award acknowledges the professionalism of our campaign and the tremendous contribution made by the team at White's Oats with Pearlfisher, our branding consultants."
White's was founded in 1841 and currently employs 36 people in its
milling and processing operations to produce a range of branded and private label porridge products and oat snacks.
Northern Ireland's only oat miller, White's also supplies products to other manufacturers of breakfast cereals and has grown sales in
export markets including the Republic of Ireland, the Netherlands,
Spain, the US, Russia, the United Arab Emirates, Malaysia, Hong Kongand China. White's Oats is part of the Fane Valley Group of Armagh, Northern Ireland's biggest farmers' co-operative.
oat snacks, has won a coveted award from the Chartered Institute of Marketing Ireland (CIMI) for excellence as the best-integrated
marketing and communications campaign for its new branding.
The CIMI recognition is the latest in a series of prestigious awards won by the company, which is based at Tandragee in Co. Armagh in
the past 12 months for a range of oat-based products especially
porridge.
Other awards this year include:
UK Great Taste Awards for Hazelnut, Almond and Honey Granola and
Quick Cook Porridge;
Blas na hEireann, Irish National Food and Drink Awards Gold Award
for Porridge Pots with Golden Syrup and Silver for Porridge Pots with Berry Fruits.
Irish Quality Food and Drink Awards for Lidl Deluxe Organic Wafer
Oats, Aldi Stores Instant Oat Sachets and Aldi Stores Organic
Porridge; and
Ulster Grocer Awards for best new product launch.
Mark Gowdy, marketing manager at White's Oats, commenting on the
CIMI Excellence Award, says: "This is an immensely important and
encouraging award for the excellence from front-line marketing
professionals of our strategic and fully integrated marketing and
communications campaign for the launch of our complete rebrand and
packaging.
"The awards celebrate, recognise and reward the best marketing
achievements in Ireland. Our award acknowledges the professionalism of our campaign and the tremendous contribution made by the team at White's Oats with Pearlfisher, our branding consultants."
White's was founded in 1841 and currently employs 36 people in its
milling and processing operations to produce a range of branded and private label porridge products and oat snacks.
Northern Ireland's only oat miller, White's also supplies products to other manufacturers of breakfast cereals and has grown sales in
export markets including the Republic of Ireland, the Netherlands,
Spain, the US, Russia, the United Arab Emirates, Malaysia, Hong Kongand China. White's Oats is part of the Fane Valley Group of Armagh, Northern Ireland's biggest farmers' co-operative.