Linden Foods launches Turf & Clover international brand
Linden Foods, the award winning Irish meat processor, recently
launched a new premium brand for the European and US markets.
Turf & Clover features an exceptional range of meat products with
provenance, wholesomeness and outstanding taste from its totally
integrated supply chain.
The company, based at Dungannon in Northern Ireland, launched the
new brand and the portfolio of beef, lamb, poultry and pork meats
to trade buyers at Anuga and is now responding to inquiries receivedfrom visitors to its showpiece.
Linden is unique in offering customers total traceability from feed produced for animals, through support for its network of farmers to processing operations in state-of-the-art manufacturing plants.
"Anuga was tremendously successful for us. It was by far our best
show ever and we were immensely encouraged by the enthusiastic
response from visitors to our stand," says Elaine Willis, Head of
Innovation and Business Development at Linden Foods. "The new brand builds on the existing success and vast experience in Germany and
other European markets of Kettyle Irish Foods dry-aged beef. Kettyleis a specialist meat processor within Linden Foods and has gained an excellent reputation for high quality meat products.
"We are very excited about our new brand and strategically chose
Anuga, with a record 160,000 trade visitors from over 192 countries,to be the perfect venue to launch our concept and gauge industry
reaction. The response to the new Turf & Clover brand was extremely positive.
"Visitors were quick to identify with the messages underpinning the new range. Turf & Clover came about from our love of all things
Irish - the rain, the soil, the grass and our respect for the land
and the knowledgeable people that nurture it.
"From our family of thousands of farmers and their honest and
sustainable approach to land and beast, we can bring customers the
best cuts of beef, lamb, pork and chicken - Irish born and bred and matured on the landscape of our beautiful land.
"The fact that our beef comes from exceptional breeding farms in
Ireland with a supply base which is the best in the world generated huge interest in particular for our extensive range of over 30
gourmet burgers and cut portion control steaks.
"We are delighted to bring to the international food sector an
exclusive assortment of honest, Irish products that are at the heartof our business," she adds.
The new Turf & Clover portfolio includes; mouth-watering master
butcher selected prime steak cuts such as mature, sirloin, rib eye, fillet, flat iron and pichana. Also complimenting the brand is ready- to-grill ultimate steak burgers offering exceptional flavour, handchosen lamb loin and delicious full-flavoured lamb chops.
The overall brand also includes the colourful Foggy Dew range of
meals that have been inspired by creative trends across the four
corners of the globe but with a distinctive Irish touch.
launched a new premium brand for the European and US markets.
Turf & Clover features an exceptional range of meat products with
provenance, wholesomeness and outstanding taste from its totally
integrated supply chain.
The company, based at Dungannon in Northern Ireland, launched the
new brand and the portfolio of beef, lamb, poultry and pork meats
to trade buyers at Anuga and is now responding to inquiries receivedfrom visitors to its showpiece.
Linden is unique in offering customers total traceability from feed produced for animals, through support for its network of farmers to processing operations in state-of-the-art manufacturing plants.
"Anuga was tremendously successful for us. It was by far our best
show ever and we were immensely encouraged by the enthusiastic
response from visitors to our stand," says Elaine Willis, Head of
Innovation and Business Development at Linden Foods. "The new brand builds on the existing success and vast experience in Germany and
other European markets of Kettyle Irish Foods dry-aged beef. Kettyleis a specialist meat processor within Linden Foods and has gained an excellent reputation for high quality meat products.
"We are very excited about our new brand and strategically chose
Anuga, with a record 160,000 trade visitors from over 192 countries,to be the perfect venue to launch our concept and gauge industry
reaction. The response to the new Turf & Clover brand was extremely positive.
"Visitors were quick to identify with the messages underpinning the new range. Turf & Clover came about from our love of all things
Irish - the rain, the soil, the grass and our respect for the land
and the knowledgeable people that nurture it.
"From our family of thousands of farmers and their honest and
sustainable approach to land and beast, we can bring customers the
best cuts of beef, lamb, pork and chicken - Irish born and bred and matured on the landscape of our beautiful land.
"The fact that our beef comes from exceptional breeding farms in
Ireland with a supply base which is the best in the world generated huge interest in particular for our extensive range of over 30
gourmet burgers and cut portion control steaks.
"We are delighted to bring to the international food sector an
exclusive assortment of honest, Irish products that are at the heartof our business," she adds.
The new Turf & Clover portfolio includes; mouth-watering master
butcher selected prime steak cuts such as mature, sirloin, rib eye, fillet, flat iron and pichana. Also complimenting the brand is ready- to-grill ultimate steak burgers offering exceptional flavour, handchosen lamb loin and delicious full-flavoured lamb chops.
The overall brand also includes the colourful Foggy Dew range of
meals that have been inspired by creative trends across the four
corners of the globe but with a distinctive Irish touch.