New convenience bacon from Cookstown brand
Cookstown, part of Karro Foods, has launched an innovative
convenience bacon product in Northern Ireland and the Republic of
Ireland.
The company's Bacon Delights feature fully cooked, 100 per cent
lean, bacon medallions which can be microwaved in two minutes for a quick and tasty meal.
The 120g packs contain six medallions, are fully cooked, roasted and lightly smoked and can be eaten hot or cold.
Alastair McQuillan, general sales manager at Cookstown, says the newBacon Delights is an ideal product for people on protein diets or
trying to lose weight. The new product reflected the company's
commitment to innovation for customers in key markets such as the
Republic of Ireland as well as Northern Ireland. The company also
exports to the US and has its sights set on developing opportunitiesin China.
"The Bacon Delights product has been developed by us following
extensive market research which revealed consumer issues associated with convenience, white residue from cooking and the need to trim
fat. Bacon Delights overcome all these issues and is a succulent andextremely convenient product. Using the microwave means there's no
need to clean the grill when cooking bacon.
"Over the past 12 months we have invested over ?8 million at
Cookstown on a number of major site improvements to support us in
our plans to better meet retailer demand, provide customer choice
and stay ahead of the opposition.
"We are very excited, for instance, about our new chilling facility,which is due for completion early in 2016. We are one of the first
organisations in the world to utilise this new technology that will provide for greater efficiencies in carcase chilling and production,improved meat quality and increased slaughter capacity to more than 30,000 pigs.
"In addition we will also be able to grow our butchery capacity and process more added value lines."
The investment also includes new product development and marketing
facilities particularly to expand the Cookstown brand in the
Republic of Ireland.
Cookstown has been the market leader in Northern Ireland for over 70years. It became part of Karro in 2013 and continues to be a major
customer for pigs produced across Northern Ireland and the Republic of Ireland.
"All our meat is sourced locally from our 150 farmers both north andsouth, with whom we work closely to ensure the best animal welfare
standards, production chain traceability and the supply of the
highest quality pork products in the local market," adds
Mr McQuillan
"We are always looking for new and exciting ways to meet consumer
needs through product functionality, taste, convenience and
packaging such as our new Bacon Delights."
convenience bacon product in Northern Ireland and the Republic of
Ireland.
The company's Bacon Delights feature fully cooked, 100 per cent
lean, bacon medallions which can be microwaved in two minutes for a quick and tasty meal.
The 120g packs contain six medallions, are fully cooked, roasted and lightly smoked and can be eaten hot or cold.
Alastair McQuillan, general sales manager at Cookstown, says the newBacon Delights is an ideal product for people on protein diets or
trying to lose weight. The new product reflected the company's
commitment to innovation for customers in key markets such as the
Republic of Ireland as well as Northern Ireland. The company also
exports to the US and has its sights set on developing opportunitiesin China.
"The Bacon Delights product has been developed by us following
extensive market research which revealed consumer issues associated with convenience, white residue from cooking and the need to trim
fat. Bacon Delights overcome all these issues and is a succulent andextremely convenient product. Using the microwave means there's no
need to clean the grill when cooking bacon.
"Over the past 12 months we have invested over ?8 million at
Cookstown on a number of major site improvements to support us in
our plans to better meet retailer demand, provide customer choice
and stay ahead of the opposition.
"We are very excited, for instance, about our new chilling facility,which is due for completion early in 2016. We are one of the first
organisations in the world to utilise this new technology that will provide for greater efficiencies in carcase chilling and production,improved meat quality and increased slaughter capacity to more than 30,000 pigs.
"In addition we will also be able to grow our butchery capacity and process more added value lines."
The investment also includes new product development and marketing
facilities particularly to expand the Cookstown brand in the
Republic of Ireland.
Cookstown has been the market leader in Northern Ireland for over 70years. It became part of Karro in 2013 and continues to be a major
customer for pigs produced across Northern Ireland and the Republic of Ireland.
"All our meat is sourced locally from our 150 farmers both north andsouth, with whom we work closely to ensure the best animal welfare
standards, production chain traceability and the supply of the
highest quality pork products in the local market," adds
Mr McQuillan
"We are always looking for new and exciting ways to meet consumer
needs through product functionality, taste, convenience and
packaging such as our new Bacon Delights."