Northern Ireland's Enterprise Minister commends Mash Direct on growth
Northern Ireland's Enterprise, Trade and Investment Minister
Jonathan Bell has commended Mash Direct on its continued growth
during a visit to the company's Comber-based premises.
Their award-winning range of potato and vegetable products is
expanding every year and Mash Direct is now the top selling brand
in chilled side dishes in the UK and Ireland.
The company is undertaking growth plans, with ?37,000 of support
from Invest Northern Ireland, to develop and market its new
gluten-free range of Southern Fried Potatoes, Carrot and Parsnip
Fries, Potatoes Rostis and Vegetable Burgers.
Commenting following a tour of the premises, Jonathan Bell said:
"Mash Direct has positioned itself as a leading branded product in
the convenience sector and is making a valuable contribution to
growing our local food and drink industry. The company supplies mostof the supermarkets in Ireland, UK and more recently has started
exporting to the UAE.
"Mash Direct has a longstanding engagement with Invest Northern
Ireland and has benefited from a range of support to enable the
company to target export opportunities. The development of its new
range will support the company's continued growth outside Northern
Ireland."
The company sources the majority of the fresh potatoes and
vegetables from the family farm, in addition to buying from other
Northern Irish suppliers. There are now 37 different dishes in the
company's product portfolio.
Founder and Managing Director Martin Hamilton said: "As we look to
increase our international presence, our domestic focus will firmly remain on creating quality products that our customers will love.
Our commitment to innovation in new product development is somethingwe want to become known for all over the world."
Caption: Enterprise, Trade and Investment Minister Jonathan Bell hascommended Mash Direct on its continued growth during a visit to the company's Comber-based premises.
Jonathan Bell has commended Mash Direct on its continued growth
during a visit to the company's Comber-based premises.
Their award-winning range of potato and vegetable products is
expanding every year and Mash Direct is now the top selling brand
in chilled side dishes in the UK and Ireland.
The company is undertaking growth plans, with ?37,000 of support
from Invest Northern Ireland, to develop and market its new
gluten-free range of Southern Fried Potatoes, Carrot and Parsnip
Fries, Potatoes Rostis and Vegetable Burgers.
Commenting following a tour of the premises, Jonathan Bell said:
"Mash Direct has positioned itself as a leading branded product in
the convenience sector and is making a valuable contribution to
growing our local food and drink industry. The company supplies mostof the supermarkets in Ireland, UK and more recently has started
exporting to the UAE.
"Mash Direct has a longstanding engagement with Invest Northern
Ireland and has benefited from a range of support to enable the
company to target export opportunities. The development of its new
range will support the company's continued growth outside Northern
Ireland."
The company sources the majority of the fresh potatoes and
vegetables from the family farm, in addition to buying from other
Northern Irish suppliers. There are now 37 different dishes in the
company's product portfolio.
Founder and Managing Director Martin Hamilton said: "As we look to
increase our international presence, our domestic focus will firmly remain on creating quality products that our customers will love.
Our commitment to innovation in new product development is somethingwe want to become known for all over the world."
Caption: Enterprise, Trade and Investment Minister Jonathan Bell hascommended Mash Direct on its continued growth during a visit to the company's Comber-based premises.