Top retailer teams up with leading chef to support local food
SuperValu stores has named top chef Noel McMeel as 'Brand Ambassador'as part of its support for local producers. The tie-up was
announced as the retailer weighed in behind Northern Ireland Year ofFood and Drink.
The partnership with McMeel, executive head chef at the five-star
Lough Erne Golf Resort and Hotel in Enniskillen, comes as the retailbrand rolls out a major upgrade of its 35 stores across Northern
Ireland.
SuperValu stores, which are owned by independent retailers,
currently sell in excess of ?105 million of local products annually.Some 60 per cent of everything sold in store is produced or sourced in Northern Ireland while more than 75 per cent of all fresh ranges are sourced locally.
All of SuperValu's beef, pork, lamb, milk, cream and eggs have
Northern Ireland origins, which equates to ?50 million of locally
produced fresh foods annually.
Michael McCormack, managing director of Musgrave Northern Ireland,
which operates the SuperValu brand, announced the unique partnership with the chef who supervised meals for global leaders attending the G8 Summit at the resort. The Northern Ireland stores are part of
the wider Musgrave Group.
"SuperValu has always been at the heart of the local community,
supporting real food and real people," he said. "We are currently
implementing a major upgrade programme which will be rolled out
across all of our 35 stores to offer customers the best in fresh,
quality local convenience food.
"As part of this investment, we are delighted to partner Noel as he is a passionate ambassador for local produce and wholeheartedly
embodies our ethos at SuperValu of using simple, local ingredients
to produce the best of fresh, quality food," he added.
Chef McMeel added: "I'm very excited to team up with SuperValu and
its independent retailers as they represent the heart of the
community in Northern Ireland, with their support of local produce, jobs and suppliers.
"SuperValu, like me, is all about keeping it real - real food for
real people, so I am delighted to be able to bring my recipes, top
tips and cooking twists to homes throughout Northern Ireland," he
added.
Pictured are Michael McCormack, managing director of Musgrave
Northern Ireland and Noel McMeel.
announced as the retailer weighed in behind Northern Ireland Year ofFood and Drink.
The partnership with McMeel, executive head chef at the five-star
Lough Erne Golf Resort and Hotel in Enniskillen, comes as the retailbrand rolls out a major upgrade of its 35 stores across Northern
Ireland.
SuperValu stores, which are owned by independent retailers,
currently sell in excess of ?105 million of local products annually.Some 60 per cent of everything sold in store is produced or sourced in Northern Ireland while more than 75 per cent of all fresh ranges are sourced locally.
All of SuperValu's beef, pork, lamb, milk, cream and eggs have
Northern Ireland origins, which equates to ?50 million of locally
produced fresh foods annually.
Michael McCormack, managing director of Musgrave Northern Ireland,
which operates the SuperValu brand, announced the unique partnership with the chef who supervised meals for global leaders attending the G8 Summit at the resort. The Northern Ireland stores are part of
the wider Musgrave Group.
"SuperValu has always been at the heart of the local community,
supporting real food and real people," he said. "We are currently
implementing a major upgrade programme which will be rolled out
across all of our 35 stores to offer customers the best in fresh,
quality local convenience food.
"As part of this investment, we are delighted to partner Noel as he is a passionate ambassador for local produce and wholeheartedly
embodies our ethos at SuperValu of using simple, local ingredients
to produce the best of fresh, quality food," he added.
Chef McMeel added: "I'm very excited to team up with SuperValu and
its independent retailers as they represent the heart of the
community in Northern Ireland, with their support of local produce, jobs and suppliers.
"SuperValu, like me, is all about keeping it real - real food for
real people, so I am delighted to be able to bring my recipes, top
tips and cooking twists to homes throughout Northern Ireland," he
added.
Pictured are Michael McCormack, managing director of Musgrave
Northern Ireland and Noel McMeel.