Top award for Northern Irish family baker
Brian McErlain, Managing director of Genesis Crafty, the Northern
Irish independent bakery, has been named Family Business Director ofthe Year by the Institute of Directors (IoD) in Northern Ireland.
Mr McErlain runs Genesis Crafty, a major supplier of bread, morning goods and cakes to retailers in Britain and the Republic of Ireland,with his five brothers. The business was started by their parents.
All six brothers are trained bakers at the company which is based atMagherafelt in county Derry. Mr McErlain will go forward to the
national IoD Director of the Year Awards in October.
Also known as McErlain's Bakery, Genesis Crafty was launched in 1998to develop and market a new range of breads to reinforce its image
as a craft bakery with volume capability.
The bakery currently employs around 200 people. The company has an
impressive track record of success outside Northern Ireland and has won business from major grocery retailers including Marks and
Spencer, Sainsbury's, Waitrose and Tesco.
Over the past two years, McErlain's has achieved an impressive 90
per cent growth in turnover and increased sales to Britain by 270
per cent.
Joanne Molloy, a director of TS Foods in Castlewellan, county Down, a specialist in stuffings and snack foods, was highly commended in
the same category.
The IoD Awards, regarded by many as the most prestigious business
awards, recognise those who lead their field across all sectors of
the economy.
The awards are the pinnacle of business success in Northern Ireland and are highly regarded as the most prestigious industry accolade.
Irish independent bakery, has been named Family Business Director ofthe Year by the Institute of Directors (IoD) in Northern Ireland.
Mr McErlain runs Genesis Crafty, a major supplier of bread, morning goods and cakes to retailers in Britain and the Republic of Ireland,with his five brothers. The business was started by their parents.
All six brothers are trained bakers at the company which is based atMagherafelt in county Derry. Mr McErlain will go forward to the
national IoD Director of the Year Awards in October.
Also known as McErlain's Bakery, Genesis Crafty was launched in 1998to develop and market a new range of breads to reinforce its image
as a craft bakery with volume capability.
The bakery currently employs around 200 people. The company has an
impressive track record of success outside Northern Ireland and has won business from major grocery retailers including Marks and
Spencer, Sainsbury's, Waitrose and Tesco.
Over the past two years, McErlain's has achieved an impressive 90
per cent growth in turnover and increased sales to Britain by 270
per cent.
Joanne Molloy, a director of TS Foods in Castlewellan, county Down, a specialist in stuffings and snack foods, was highly commended in
the same category.
The IoD Awards, regarded by many as the most prestigious business
awards, recognise those who lead their field across all sectors of
the economy.
The awards are the pinnacle of business success in Northern Ireland and are highly regarded as the most prestigious industry accolade.