Early export successes for new Jawbox Gin
Jawbox, the recently launched Northern Irish premium gin, has won
business in Great Britain and the Republic of Ireland and will be onsale shortly in Spain, Italy, France and Germany as a result of a
series of distribution deals.
The product, a classic Belfast gin, which features botanicals,
especially mountain heather from hills surrounding the city, is
expected to go on sale in the US within the next three months.
Steve Pattison of Drinksology, the Northern Irish distribution
business which is spearheading the Jawbox export drive, says:
"We have had enquiries from all parts of the world and will aim to
set up a new country to distribute our brand each month.
"Our big aim is obviously the US. We are receiving lots of requests for Jawbox gin from distributors. We are hoping to have stock on
sale there in the next three months. We just have to wait on
approval of our label with the appropriate authorities in the US andthen we will be good to go. The interest is very exciting," he adds
A key element in the global marketing strategy is the creation of a range of cocktails. "We know that Jawbox works in a number of
amazing classics such as an Aviation, Martinez, White Lady, Negroni and, of course, the more recent classic, the Bramble," Pattison
continues.
"However, we want to make things simple and we want to shout about
Belfast's great achievements so we are partnering our gin with
Ginger Ale, another beverage invented in Belfast. I guess you could call it a 'Belfast Classic' - Jawbox and Ginger Ale with a squeeze
of lime," he adds.
Ginger Ale was developed in Belfast by Dr Thomas Cantrell, an
American chemist and surgeon, and marketed through Grattan and
Company, a local soft drinks processor.
Jawbox, premium gin which is distilled in Northern Ireland from
locally-grown barley was launched earlier this year by entrepreneur Gerry White. It is distilled by Echlinville Distillery at Kircubbin in county Down.
Jawbox takes its name from the large metal kitchen sinks which were a feature in Belfast homes in the Victorian era. The product designalso features a Victorian-style medicine bottle and branding.
business in Great Britain and the Republic of Ireland and will be onsale shortly in Spain, Italy, France and Germany as a result of a
series of distribution deals.
The product, a classic Belfast gin, which features botanicals,
especially mountain heather from hills surrounding the city, is
expected to go on sale in the US within the next three months.
Steve Pattison of Drinksology, the Northern Irish distribution
business which is spearheading the Jawbox export drive, says:
"We have had enquiries from all parts of the world and will aim to
set up a new country to distribute our brand each month.
"Our big aim is obviously the US. We are receiving lots of requests for Jawbox gin from distributors. We are hoping to have stock on
sale there in the next three months. We just have to wait on
approval of our label with the appropriate authorities in the US andthen we will be good to go. The interest is very exciting," he adds
A key element in the global marketing strategy is the creation of a range of cocktails. "We know that Jawbox works in a number of
amazing classics such as an Aviation, Martinez, White Lady, Negroni and, of course, the more recent classic, the Bramble," Pattison
continues.
"However, we want to make things simple and we want to shout about
Belfast's great achievements so we are partnering our gin with
Ginger Ale, another beverage invented in Belfast. I guess you could call it a 'Belfast Classic' - Jawbox and Ginger Ale with a squeeze
of lime," he adds.
Ginger Ale was developed in Belfast by Dr Thomas Cantrell, an
American chemist and surgeon, and marketed through Grattan and
Company, a local soft drinks processor.
Jawbox, premium gin which is distilled in Northern Ireland from
locally-grown barley was launched earlier this year by entrepreneur Gerry White. It is distilled by Echlinville Distillery at Kircubbin in county Down.
Jawbox takes its name from the large metal kitchen sinks which were a feature in Belfast homes in the Victorian era. The product designalso features a Victorian-style medicine bottle and branding.