Tayto takes wing with Flybe's 'Tastes of the Regions'

Flybe, Europe's largest regional airline, has refreshed its on-board menu featuring Northern Ireland's famous brand of crisps, Tayto.

The airline's 'Tastes of the Regions' menu highlights regional products from a different corner of its extensive network every quarter. Through March those from Ireland and Northern Ireland are in the spotlight, and also feature Guinness and Butler's Irish Whiskey Chocolate Bar.

The airline has listed Tayto because one in every five packets of crisps eaten in Northern Ireland alone is the company's iconic cheese and onion flavour. Flybe passengers on its 450-plus flights a day can enjoy them - at 25,000 feet!

Amy Valcik, Flybe's chief sales and marketing officer, says:

"Our first 'Tastes of the Regions' menu of 2017 brings on board a real Northern Irish classic.

"We know our Northern Ireland passengers will welcome the opportunity to indulge in their favourite crisps, and we fully expect that those who might not be as familiar with the Tayto brand will enjoy the opportunity to become hooked as well!

"Our extensive UK and European route network gives us the perfect opportunity to introduce our passengers to the varied tastes and local specialties of the many regions we serve, and demonstrates our commitment to showcasing and promoting their favourite food and drink."

Elly Hunter, marketing director of Tayto, adds: "We are delighted that Flybe has selected Tayto, Northern Ireland's number one brand of crisps and snacks, to include on its on-board 'Tastes of the Regions' menu. Tayto is an iconic local brand and this is another chance for us to fly high!

"We make more than one million packets of crisps and snacks each day at Tayto Castle in Tandragee."

Pic caption: Flybe cabin crew Laura Stewart and Trevor Kielty with Mr Tayto.