New look U.M.I Foods in Northern Ireland wins top award

U.M.I Foods in Northern Ireland has launched a new corporate identity and branding as an integral part of a major marketing campaign to grow sales faster in Britain, the Republic of Ireland and other markets.

The branding features on Harvest & Made, an innovative range of convenience foods just launched by the company.

Based near Armagh city in county Armagh and previously known as Unimush Ireland Ltd, U.M.I. Foods is a leading manufacturer of hand prepared vegetable products and suppliers of loose, pre-packed and prepared Irish and British mushrooms.

The company has won a series of awards for its quality products and customer service including 'Best Supplier of the Year' in the recent Northern Ireland Food Manufacturing Awards.

The awards are designed to give deserved recognition for businesses within the food manufacturing industry in relation to innovation, export, IT, training and also customer service.

Specifically, the Best Suppler of the Year Award is designed to identify food suppliers who have gone the extra mile in providing exceptional service to their customers.

In addition, it also recognises companies who have excelled in innovation and efficiency in the services which they provide, with entrants required to provide evidence of their investment and commitment to food manufacturing in Northern Ireland.

This award is on the back of recent successes at the business, following new product listings, launching into new categories and also being endorsed by some of the industry's most widely recognised and respected organisations, including being listed amongst the London Stock Exchange 1000 Companies to Inspire Britain 2016.

Established in 1999 by directors Plunkett Curry and Seamus Cassidy, combining over 40 years' experience of the mushroom industry, the company was founded and built on four core principles: Quality, Innovation, Value and Service. These underpin the new corporate and brand identity.

U.M.I Foods joint managing directors, commenting on the recent award, said: "As a forward thinking fresh foods company, we remain committed to spearheading trends in the industry as leaders in our prepared foods division.

"Our associates have come to recognise us for our commitment on quality, our passion for innovation and our promise on service and reliability. These are values deeply embedded in our business and we are both absolutely delighted to have won this prestigious award, which is a testament to the commitment, hard work and dedication of all of the staff at U.M.I Foods.

"It's our first award following our recent rebrand to U.M.I Foods and we hope it will be the first of many!'

Pic: The new Harvest and Made range has been launched by award-winning U.M.I Foods in Northern Ireland.