All H-Ale! Sainsbury's expands Northern Irish craft beer and cider offering

Sainsbury's will be introducing 28 new craft beers and ciders to the shelves of its Northern Ireland stores this week.

Sainsbury's will be introducing 28 new craft beers and ciders to the shelves of its Northern Ireland stores this week. As part of plans to extend the regional product offering in supermarkets, Sainsbury's is bringing on board 6 small producers based in Northern Ireland, including Mourne Mountains Brewery, Hilden Brewery and Armagh Cider Company. The new lines, of which three will only be available in Sainsbury's, are set to launch in up to 13 of Sainsbury's stores in Northern Ireland this week.

As the craft beer movement continues to flourish, Sainsbury's has been working to grow their supply base in Northern Ireland and extend the range. Sainsbury's will be stocking a nearly 40-strong range of locally made beers, ciders and spirits available in Northern Ireland, offering a wider choice and giving customers the chance to try products produced nearby.

Sainsbury's now works with 7 Northern Irish breweries, ciders producers and distillers all of whom will be launching new products with Sainsbury's as part of this expanded range. These new additions will allow customers to choose from a wide array of locally made beers, from Pilsner and Gluten Free Lagers, to IPA, Blonde Ale and Stout styles.

Claire McAlinney, Sainsbury's regional buyer for Northern Ireland said: Small-batch produced beer and cider is having a real renaissance in Northern Ireland at the moment and it's been great working with so many of these skilled producers to bring locally made craft beers and ciders to Sainsbury's customers in Northern Ireland.

The range will launch from this week in up to 13 stores across Northern Ireland