Discover the Natural Taste of Northern Ireland

Multi award-winning and innovative products from Northern Ireland will be showcased on Stand J120 at the forthcoming BBC Good Food Show in Birmingham. Featuring in the 'Northern Ireland Naturally' presentation hosted by Invest Northern Ireland will be a broad range of local products, including health foods, hand-crafted cakes and morning goods, cheeses, breakfast cereals, potatoes and coffee.

At this year's show, Armagh-based company Linwoods will be sampling their range of cold milled and blended Healthy Superfoods. These superfoods are a delicious mixture of flaxseed, seeds, nuts and goji berries that provide a nutritious accompaniment to any meal at any time of the day. Earlier this year, Linwoods complemented the range with two great tasting additions, Flaxseed, Cocoa & Berries mix and Flaxseed, Almonds, Brazil Nuts, Walnuts & Q10 mix.

In Linwoods new Flaxseed, Cocoa & Berries mix, you can now enjoy the luxurious taste of Cocoa knowing you are fortifying your diet with essential vitamins, minerals and nutrients. In its Flaxseed, Almonds, Brazil Nuts, Walnuts & Q10 mix, Linwoods became the first company in the UK to introduce Co-Q10 as an ingredient in food, a highly effective antioxidant which contributes to the production of energy in every cell of the body. Since their launch earlier this year, the two products have proven very popular additions to the Linwoods Superfoods range.



In the 2010 UK Fine Food Guild Great Taste Awards, Linwoods received a gold star for four of its products - Milled Organic Flaxseed, Milled Organic Flaxseed, Sunflower and Pumpkin Seeds, Shelled Organic Hemp and the new Milled Flaxseed, Almonds, Brazil Nuts, Walnuts and Q10 mix.

Kestrel Foods from Craigavon, one of Ireland's leading snacking companies, offers a premium range of dried fruit, nuts and seeds under the Forest Feast brand which are widely available in the home baking section of the leading UK retailers. At this year's show, Kestrel will launch the Forest Feast AM Essential granola breakfast cereals - one with roasted nuts and the other with red berries, which feature pieces of naturally dried fruit. Forest Feast AM Essential is packed full of vitamins, minerals and fibre to create the ultimate taste experience in a breakfast cereal.

In an effort to move the eating occasion of its product range beyond snacking, the company commissioned a local chef to create a fabulous selection of recipes incorporating Forest Feast's core product range, demonstrating their versatility as cooking ingredients. A beautifully presented recipe book, 'Forest Feast Inspiring Ingredients' features over 30 innovative and delicious recipes covering everything from soups and salads through main courses to desserts and cakes, with full colour pictures of every dish. Forest Feast will also launch its new range of hampers at the show which will make the perfect Christmas gift.

The first in a series of unique cheese products - Boilie Goat's Cheese filled with Pesto and Black Olive Tapenade - will be launched by Fivemiletown Creamery. Goat's cheese filled with Pesto and Black Olive Tapenade is a radically new departure for the industry.

The new product, based on the company's experience in producing speciality cheeses including Boilie,a distinctive and hand-crafted goat's cheese, gained a gold award at the recent Nantwich International Cheese Show in Cheshire, where it was launched as part of a market testing operation by the company.

The innovative product is the outcome of a relationship the creamery, a specialist in hand-made cheeses, has forged with respected development chef Pete Williamson of Creative Technical, who works closely with Waitrose on product development and the R&D team at Fivemiletown Creamery, a farmers' co-operative.

A first time exhibitor at the Show will be Howell House Bakery, sister company to Portadown-based Irwin's Bakery, which is well known throughout the UK, having been instrumental in helping create the Irish ethnic bread sector in the leading retail multiples, particularly with its Rankin Selection product range of breads and morning goods.

Marketed under the Howell Handmade brand name, Howell House produces hand-crafted cakes and traybakes, including the hugely popular Jammy Joeys, Snowy Joeys, a variety of layer cakes, oat biscuits and shortbread. The range is already stocked by Asda in Scotland and the company is using the BBC Good Food Show to introduce its products to the wider UK market.

By contrast, this is the sixth year that County Armagh based oat producer White's will be exhibiting at the BBC Good Food Show, which Marketing Manager Mark Gowdy regards as an invaluable platform for the company to grow its business in the UK, giving the company the opportunity to meet with consumers face-to-face. On show will be White's range of Organic Porridge Oats, Toasted Oats cold cereal with berries and spices and Real Fruit Porridge, which contains dried cranberry, apple and cinnamon. These products are widely available in Asda and Waitrose stores throughout the UK.

CountyArmagh based Wilson's Country, the leading potato brand in Ireland will be showcasing its full range of locally grown potatoes and giving consumers the chance to sample their unique tastes and textures straight from the oven. Popular varieties such as Garden Potatoes, Navans, Maris Piper and Rooster are sure to go down a treat with Show visitors.

McErlain's Bakery in Magherafelt, County Tyrone, will introduce a new line to its well-known range of Genesis Crafty scones and pancakes, which are available in Waitrose and Sainsbury's. The new Double Butter Cherry Scone, launched in October, will take pride of place alongside the deliciously decadent Double Butter and Sultana Scone, which won two gold stars in this year's Great Taste Awards.

CountyDownbased family-run business, Johnson's Coffee has been importing and roasting coffee for over a century. Visitors to the company's stand will be able to sample some of the retail range, including its Kenya, Costa Rica and Continental blends, the latter two of which are both Fair Trade. The company will also be sampling a single estate origin coffee, specially created for the Show.

Commenting on the 'Northern Ireland Naturally' presentation at the BBC Good Food Show, Maynard Mawhinney, Invest NI's Food Director, said: "We are delighted to be returning to the BBC Good Food Show for the second consecutive year to host eight local companies on the 'Northern Ireland Naturally' pavilion. Food and drink in Northern Ireland is now a £3.2 billion industry with almost 65 per cent of its products being sold outside Northern Ireland, with Great Britain now accounting for 40 per cent of total sales.

Last year, over 100,000 people attended the show over 4 days and our companies reported very brisk business. This show undoubtedly offers an invaluable platform for Northern Ireland companies many of whom supply the key multiples across GB, to engage with existing and potential consumers, build brand awareness and guage reaction to new product launches."