An Essential Start to the Day
Innovative and progressive Northern Ireland speciality dried fruit and nut producer, Forest Feast is taking a step in a slightly new direction with the launch of AM Essential, an exciting new premium granola breakfast cereal incorporating the company's famously good dried fruit and nuts.
Launched in two variants, AM Essential combines a specially formulated granola and toasted malted wheat flakes with either Red Berries (cranberries, sour cherries, goji berries, blueberries, pomegranate seeds and raisins) or Roasted Nuts (cinnamon pumpkin seeds, honeyed almonds and roasted Brazils, cashews, pecans, macadamias and hazels).
The granola in both variants is naturally sweetened with desiccated coconut and a hit of vanilla. Unlike the freeze-dried fruit in so many other cereals, AM Essential Red Berries features the very best of Forest Feast's superb range of delicious dried fruits.
Speaking about the launch, Deirdre Burns, Marketing Manager at Forest Feast, said: "We know we do dried fruit and nuts very well and decided we could take that expertise a step further by adding our wonderful products to a top quality granola to create a really premium, absolutely delicious breakfast cereal that is packed full of vitamins, minerals, antioxidants, fibres, etc. All that is achieved in Forest Feast's new AM Essential.
"Each line has been developed to give the consumer the ultimate taste experience, every ingredient is scrutinised to ensure it adds depth and balance to every mouthful. Even in these recessionary times, people want a premium taste proposition and we believe that our combination of unique ingredients at a realistic price point will satisfy these requirements.
AM Essential is presented in embossed and foil block packaging, which offers superb stand-out on-shelf, while windows front and back allows the consumer excellent product visibility. The two variants have an RRP of £2.99 for 375g.
A Feast of Fine Food!
At the same time as launching AM Essential, Forest Feast is about to take the dried fruit and nut category by storm by showing how some of its hugely popular snacking products can be used as cooking ingredients with the launch of it's Inspiring Ingredients recipe book.
The company commissioned a local chef to create a fabulous selection of over 30 recipes incorporating Forest Feast's core product range, demonstrating their versatility as cooking ingredients. The innovative and delicious recipes cover everything from soups and salads through main courses to desserts and cakes. The new book is beautifully presented, with full colour pictures of every dish, all of which are easy to make and take what are usually regarded as snack products to a much wider audience and eating occasion.
From mid-October through to Christmas, Forest Feast will be running an on-pack promotion on its dried fruit doypacks. Each pack will feature a label with a unique code. When consumers have collected three codes, they can enter them on Forest Feast's website to receive a free copy of the Inspiring Ingredients recipe book.
Forest Feast's dried fruit, nut and seed products are widely available in the home baking section of the leading UK multiple and independent retailers.