New Red Bush from Old Bushmills in Northern Ireland

Bushmills Irish Whiskey from Northern Ireland has launched Bushmills Red Bush, the latest addition to the company's range of malt-rich, blended whiskeys. Matured in bourbon casks for a refined and exceptionally balanced flavour, the liquid appeals to both bourbon enthusiasts and those new to Irish whiskey.

Headquartered at Bushmills in county Antrim, the new whiskey is the company's latest development.

"While we've been innovating with our aged whiskeys for centuries, we're excited to embark on a journey with the millennial drinker," says Colum Egan, Master Distiller at The Old Bushmills Distillery. "Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers."

Red Bush is described as a smooth blend of triple distilled Irish single malt and fine Irish grain whiskey. On the nose, the amber spirit offers intense aromas of toasted oak and vanilla. The palate is medium bodied with hints of caramel and nutty flavours. It is a balanced, accessible Irish whiskey with a subtle sweet finish, drawing new consumers to the character and flavour profile unique to Bushmills Irish Whiskey.

The distillery, best known for its signature style of smooth, malt-rich spirits holds the title of Ireland's oldest working distillery. Bushmills has offered a generous range of triple distilled blends and single malts for over 400 years and has remained bold and unwavering along the way.

"Bushmills Red Bush personifies the gritty Irish character and adds a sense of adventure and fun to our portfolio, further defining the confident, courageous and independent spirit we've seen for generations at Bushmills," adds Egan.

The Bushmills brand portfolio includes a range of quality blended and fine single malts. Bushmills is one of few distilleries in Ireland to use 100 percent malt barley to handcraft triple-distilled whiskey in small batches. This is at the heart of all Bushmills whiskeys and creates a unique combination of smoothness and richness.