New business for Just Live a Little with Franprix

Just Live a Little, the Northern Irish producer of luxury breakfast granolas and healthy snack bars, has won new business with Franprix, one of the biggest supermarket chains in France.

Franprix, headquartered in Paris, has increased the listing for two artisan granola lines from Just Live a Little in 120 stores across France starting this month. The latest deal follows a decision by Franprix last year to list the granolas in an initial 50 stores.

The new listing by Franprix is the latest in a series of export deals signed by Just Live a Little, a family business based at Portaferry in county Down.

Franprix has listed the company's Artisan Whole Almond and Artisan Cranberry and Cashew granolas for the other stores.

Just Live a Little, formed by husband and wife team David and Jill Crawford in 2011, is now selling its range of premium and hand crafted breakfast cereals and snack bars to supermarkets and other retail operations, including on-line outlets, in most parts of Europe, Scandinavia and Asia, especially Hong Kong.

In Britain, the ambitious and export-driven family business includes Waitrose, Ocado, Sainsbury, Asda and Tesco among its high-profile clients.

Jill Crawford, Just Live a Little's commercial director, talking about the deal with Franprix, says: "This new business with Franprix is an exciting opportunity for usto expand our sales in France, a hugely significant European market that we've been targeting for some considerable time in our strategic focus on expanding exports throughout the EU in particular.

"The new listing strengthens presence in the French capital because of Franprix's position as the dominant grocery business in the nation's biggest urban centre. The extended business is a measure of the success of our granolas with customers in the initial 50 stores.

"The decision by Franprix to offer the luxury granolas to customers in other stores across its successful network is tremendously encouraging," adds Mrs Crawford.

Just Live a Little began making premium granola for sale from a small stall in the popular St George's Market in Belfast in 2011 and has grown rapidly since then especially in international markets.

As a result, Just Live a Little is now among the most successful smaller Northern Ireland businesses in global markets.