Distribution deal for Northern Ireland's Pop Notch Popcorn

Food distributor, Valeo Foods has been appointed sole distributor for Pop Notch in Northern Ireland and its unique range of popcorn across Northern Ireland.

This new partnership will support Pop Notch's growth within the local market and through additional marketing open it to new international markets.

Pop Notch brought something new to Northern Ireland in 2013, starting when founder Declan McBride and his family had a little craving for a more gourmet style of popcorn than they were used to in Northern Ireland. They started small at their kitchen table, with an air popper and the ingredients for caramel, which they bought at their local shop.

This unique partnership with Valeo Foods in Lisburn, county Antrim will allow increased support and brand growth for the Northern Irish based company in their local market.

Declan McBride, managing director of Pop Notch, says: "We are delighted to be working with Valeo Foods Northern Ireland as our sales, marketing and distribution partner. Their experience, knowledge and information about the local market is unrivalled and we are excited to develop the opportunity. The team's attention to detail and professionalism not only gave us tremendous encouragement but has been key in unlocking the doors to many of the sectors we have wished to progress."

As it reaches the half-decade mark, the award-winning Pop Notch offers six bespoke flavours, including a kid's range. Pop Notch are well-known for its unique flavours, including marshmallow popcorn, which is a favourite to many. All products are made in a nut-free environment, and also offer two delicious flavours that are suitable for vegetarians.

Joanne Beattie, marketing manager, Valeo Foods NI, adds: "We are excited to work with Pop Notch as the company moves into their fifth year of business. The personal story of this home-grown business is a special one, and we want to ensure that everyone gets to taste itsunique flavours. Whether you like something classy, like salted-caramel, or something purely fun like marshmallow flavour - we are sure there's something for everyone to try from this fun and local brand."

The fun and engaging brand was awarded six awards within their first four years of business, and were most recently awarded 'Best New Product - Small Company' for their Kids range at the 2017 Northern Ireland Food and Drink Awards. The locally produced kids range focuses on fruit flavoured popcorn - including apple, banana and strawberry flavours.

The gluten-free popcorn products are widely available across Northern Ireland.

Pop Notch have been exporting to France, the Netherlands, Denmark, Iceland, Canada, the USA, Japan and Italy and have dreams to see their gourmet popcorn reach all corners of the world. The kids range is also listed by Ryanair.