New low sugar granolas from Just Live a Little in Northern Ireland

Just Live a Little, the Northern Irish producer of luxury breakfast granola and snack bars, is launching new low sugar lines for Waitrose.

Based at Portaferry in county Down, Just Live a Little has developed the granola in response to the growing market for such products. The Northern Ireland company will be supplying the new lines, which include coconut and chia with pumpkin seeds and quinoa, to 150 Waitrose stores in April.

Just Live a Little was formed by husband and wife team David and Jill Crawford in their farmhouse in 2011. Mrs Crawford, the company's commercial director, says: "We were delighted to have won our first business with Waitrose, a key customer for us in Britain, in February for two of our luxury artisan breakfast granolas, Cranberry and Cashew, and Whole Almond.

"The new lines are the outcome of our ongoing discussions with the Waitrose team about products to meet the specific requirements of their customers. We've seen the market trend towards low sugar products and were keen to adapt our products, which we have done in discussion with Waitrose.

"Great Britain is an immensely important market for us, and it's great for us to be working with such a respected retailer as Waitrose. The new lines have been developed with the Waitrose team," Mrs Crawford adds.

The family run and owned business has won a series of deals to supply leading retailers in Britain and further afield with its award winning breakfast granola

As a result of a strategic focus on business outside Northern Ireland, Just Live a Little now exports its luxury granolas to Asia, especially Hong Kong and Taiwan, as well as to Germany, Spain, the Netherlands, Italy, the Czech Republic and Slovenia.

The company is also now among the most successful artisan producers in Northern Ireland.

"The low sugar lines reflect our longstanding commitment to healthier products that ensure quality, outstanding flavours, wholesomeness and transparency for customers. All our products are made from the finest ingredients and are fully traceable."

Just Live a Little breakfast granolas and other cereals and snacks are all handmade and are preservative-free and have been created by the husband and wife team.

The granolas are slow baked and are available in a range of delicious flavours. The company also makes a gluten-free granola - Triple Nut from oats grown and processed in such a way that they don't come into contact with wheat.