First Tesco deal for All Natural Slims

All Natural Slims, a low calorie alternative snack recently launched by JFC Distribution in Northern Ireland, has won business with Tesco.

Based at Roslea in county Fermanagh, All Natural Slims will now be sold in 15 Tesco stores across Northern Ireland in what is the small company's first deal with a major supermarket.

All Natural Slims are multi-grained popped crackers that are both fat and sugar free and have less than 20 calories per cracker. The crackers are popped from multigrain seeds using heat but not oil.

James Connolly, director of JFC Distribution which makes the crackers, says: "This is an immensely important deal for All Natural Slims with a major supermarket. Having only launched last year, we've been delighted at how popular the products are already."

The new natural crackers are available in three delicious flavours - Original, Onion and Honey Wheat and are already on sale in more than 1,000 stores, mostly independents, in Northern Ireland and the Republic of Ireland.The company says the slim pops are extremely popular with customers looking to keep a balanced diet. The flavours could be enjoyed in many different ways from a dipping snack to a salad bowl.

JFC Distribution launched the brand to meet the rapidly growing health and wellbeing trend particularly among parents concerned about keeping children on a balanced diet. All Natural Slims is a healthy snack that can be enjoyed as a sweet or savoury snack.

The popped crackers can also be used as a meal accompaniment, a healthier alternative for consumers focused on a balanced diet and seeking to move away from the traditional snacking products of crisps, sweets, and chocolate.

All Natural Slims is the brainchild of Mr Connolly, owner JFC Distribution, a successful distributor of confectionery products including its own brands Love sweet and Sweet Supreme.

JFC has an established network of customers among independent retailers in both parts of the island. The decision by Mr Connolly to launch All Natural Slims was based on extensive research into snack markets in the UK and Republic of Ireland.