Heavenly Developments for Family Snacking Brand

Award-winning Heavenly Tasty Organics in Northern Ireland has launched two new products and expanded its current range with the introduction of new smaller pack sizes, as well as unveiling a fresh new sub-brand for its range of snacks.

Based at Augher in county Tyrone, the company specialises in healthy snacks for babies and young children.

Having successfully launched the new Corn Puffs on Ocado in January, the company has just announced another tasty treat - Mini Biscuits for young children aged 12 months and over.

These are naturally sweetened wholegrain biscuit which are available in apple or strawberry flavour. These delicious alphabet themed treats are perfectly portioned in 30g packs.

The biscuits will sit alongside the brand's other new product - the heart-shaped Corn Puffs. Also, suitable from 12+ months the corn based snack is blended with two wholesome flavours including sweet potato and carrot and apple and strawberry. The light, delicately flavoured snacks will be sold in 15g portioned packs.

Both contain 100 percent natural and organic ingredients, with absolutely no added salt and sugar, and both will sit within the brands new 'Heavenly Kids' collection.

In addition, due to high demand, three of the brands bestselling products will hit the shelves in new smaller packs. Heavenly has added the following lines, perfect for children on the go, family days out and even lunch boxes:

· Wafer Wisps: Now available in individually wrapped 14g packs.

· Veggie Waffles: The crispy waffles packed with 40% organic veggies will now be sold in a smaller 10g pack.

· Italian breadsticks: Not just for the kids, both original and Rosemary flavours are now available in smaller 30g packs.

With all five new products being listed on Ocado and key lines hitting the shelves in Boots in the Republic of Ireland, Supervalu NI and Morrison's.

Speaking about the recent developments, founder of Heavenly, Shauna Blair, said: "It was certainly a busy 2017, not only perfecting the new products, but evolving the brand identity for our 12 months+ range. With the original products going from strength to strength we knew we wanted to create some more health conscious delicious snacks for young families.

We are thrilled with the final results and look forward to the year ahead.

"The re-brand was a natural development for us! As our loyal consumers are growing up - so are we! With a more playful and adventurous design Heavenly Kids will target the toddlers and older children up to five years. As for the new smaller packs, these became an essential development. We were being asked on a daily basis about our products being available in handy packs for families on the go and lunch boxes so we had to do something about it."

Heavenly is the company founded by Shauna Blair, a mum to four children, and a lover of all things organic and nutritious. Shauna first came up with the idea for Heavenly when she was frustrated by the limited choice of baby food products in Ireland for children, and then when her children were diagnosed with allergies and the choice was limited even further, she knew she had to do something about it. Shauna began by creating a guilt-free range of organic baby weaning meals for the Irish market, and now Heavenly has moved into snacks, with availability worldwide.